About this role
1.MAIN PURPOSE OF THE POSITION:
This individual will be responsible for executing, coordinating, tracking marketing activities and programs to nurture the leads and engage customers while smoothly arranging training courses as available schedules. Activities and programs will include inbound marketing, conferences, events, website updates, email programs, and necessary programs supporting the achievement of organizational objectives.
2.PRINCIPAL ACCOUNTABILITY:
Major Activities
1. Marketing & branding
- Plan and implement outreach and marketing activities with the set goal to attract learners while maintaining the relationship
- Develop and deploy content marketing plans to achieve marketing goals
- Manage content channels & building image through social media FB, LinkedIn and website, email to drive consistent and relevant traffic
- Review and post high-quality content for HR Academy’s website,
2. Technology, data & analytics
- Selecting suitable tools and platforms for marketing activities
- Managing data standard, quality and insights of learners
- Reporting with identifiable KPIs
3. Training/ Event organization
- Coordinate operations for training courses and events
- Logistics arrangement for training courses and events
- Searching for writings, articles, topics related to training courses
4. Process optimization: campaign operations, segmentation, lead conversion/ life cycle; content operations; learner buying journey,
Other tasks as assigned
1 Knowledge, Education
Knowledge of and passion for marketing concepts, methods and techniques (at the intermediate level)Good at database marketing including generating data and reportingKnowledge at directly contacting and discussing with customersGeneral knowledge & experience in education & training is a plusEducation: degree in marketing or communications or businessExperience: + 2 yearsExperience with email marketing, customer consulting, social media platform English: Proficiency in English include Verbal and Non Verbal 2 Skills
Good written and verbal communication and interpersonal skillsAbility to organize, multi-task, work independently on different projects and meeting deadlines Ability to read, interpret and explain for learners about course programsAbility to provide accurate workDefine problems & generate initiatives, collect data and interpret info. Eager to learn new knowledge 3 Behavior
People-oriented Positive thinking Self-motivated Detailed, patient and honest Initiative, independent, strong analytical mind and able to work under pressure