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AI Adoption Lead @ AWD Online

Wenlock Road 20-22, South CroydonOnsiteFull-time
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About this role

Salary: £50,000 - 50,000 per year

Requirements: Hands-on experience using AI and automation tools to improve workflows, including prompt design, automated summarisation or classificationExperience building automated reporting products and dashboards using tools such as Power BI or Looker StudioAbility to interpret qualitative and quantitative insight, identify evidence gaps and produce reports that inform communicationsExperience embedding monitoring tools, such as social listening or reputation tracking, into organisational workflowsProven ability to introduce new ways of working across diverse teams and influence senior stakeholdersExperience producing high-quality guidance and training materials to support sustainable technology adoptionExperience mentoring or coaching colleagues to build capability and confidence with new toolsAbility to demonstrate changing and improving, communicating and influencing, and working togetherAbility to travel to other offices as requiredAt least 60% office attendanceA Basic DBS Check is required for this role Responsibilities: Lead practical AI use within communications, aligning activity with wider strategy, governance, standards and risk controlsDevelop AI-enabled tracking, automated dashboards and reusable reporting using Power BI or Looker StudioIdentify, test and implement AI tools for content creation, drafting, campaign optimisation and evaluationReview horizon scanning, social listening, reputation tracking and campaign evaluation, reducing duplication and closing gapsDefine priority questions, metrics and reporting needs with senior stakeholders, and advise on AI useCreate end-to-end processes for gathering, triaging, escalating and applying insight to communications planningConnect communications, digital, data and internal teams to share good practice and support effective AI useProduce guidance, deliver workshops and coach colleagues to build confidence and sustainable adoptionCreate a practical roadmap with milestones and success measures for permanent ownership Technologies: AISupportLookerPower BI More:

We offer an opportunity to shape practical AI adoption across a high-profile communications function by developing tools, workflows and insight products. The role, officially known within the organisation as Communications AI Integration Lead, supports safe and useful AI-enabled ways of working across campaign planning, content, evaluation and social insight. You will work with senior stakeholders and digital, data and communications colleagues. The position is a 12-month fixed-term contract, available full-time or part-time (at least 30 hours per week for part-time roles), with a salary of up to £51,402 per annum pro rata. It is hybrid, with at least 60% of working time in the office and the remainder at home or in the office under a non-contractual arrangement. You may be based at the site closest to your home: Croydon; Leicester or Nottingham; Peterborough; Durham; Birkenhead or Warton; Weymouth, Gloucester or Plymouth; Swansea; Coventry or Telford; or Kingston upon Hull. Benefits include flexible working hours subject to operational requirements, a defined-benefit career-average pension with inflation protection and generous contributions, 28.5 days of annual leave pro rata plus UK public bank holidays, enhanced family leave, professional accreditation support, a sports and social club, retailer discounts, up to three paid volunteering days per year, learning and development opportunities, two-times death-in-service benefit and access to trade union membership. We also offer the opportunity to work on a practical roadmap for continuous improvement and lasting capability.

last updated 39 week of 2026

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