About this role
Salary: £65,000 - 65,000 per year
Requirements: Strong, advanced-level GTM and GA4 experienceA real understanding of server-side tagging and modern measurement architectureExperience building measurement plans and data-layer/event specs from the ground upA track record tracking journeys across multiple domains and systemsConsent-aware analytics know-how, including cookie consent/GDPR and advertising conversion signalsSharp debugging, QA and data quality instinctsThe ability to turn technical measurement into insight non-technical stakeholders can actually act onExperience setting standards for, and supporting, less technical regional teams Responsibilities: Lead Group-wide measurement strategy, tagging standards and governanceImplement GTM and server-side tagging hands-onDefine event, data-layer and conversion-tracking standards across a large, multi-site estateMap measurement across complex journeys, websites, booking engines, PMS/PIMS systems and marketing platformsWork out cross-domain tracking, offline conversion measurement, QR-code attribution and campaign identificationMake sure paid media gets reliable, consent-aware conversion signalsOwn QA and data quality across the boardWork with Growth, CX and Content teams, turning their questions into measurable outcomes Technologies: SupportLESSMarketingExposed More:
We are a UK-wide group with 170 local sites, and we have outgrown our current client-side tracking setup. We offer a hybrid working pattern in York, with three days in the office and flexible hours, along with a salary up to £65K DOE, a health cash plan, retail discounts, discounted services, 25 days holiday plus bank holidays and volunteering days, the option to buy and sell holiday, pension, funding and support with courses and education, and a dog-friendly office. This is a build-from-scratch role where we are moving from client-side to server-side tagging and creating the standards, governance and measurement approach that regional teams across Europe can follow.
last updated 39 week of 2026