About this role
Job Purpose: The role is responsible for managing the overall marketing strategy and budget for Islamic & Emirati Banking in the UAE, while leading the end-to-end development and execution of impactful marketing campaigns across products and customer segments. The position leverages a comprehensive mix of marketing channels and techniques, including Digital, Offline, PR, SEO, research, competitive benchmarking, and events, to drive measurable business outcomes and accelerate growth. Key Result Areas: 1. Product Marketing
• Develop quarterly marketing strategies aligned with business objectives, Shariah principles & guidelines, and approved budgets • Plan and execute integrated 360° marketing campaigns in the UAE across digital and offline channels for Islamic Banking and Emirati Banking products and services • Manage end-to-end New To Bank (NTB) & Existing To Bank (ETB) campaigns, including creative development, media planning, execution, tracking, and optimization • Analyze campaign performance and customer insights to drive continuous improvement and maximize ROI • Monitor competitor activity and market trends within the Islamic Banking sector to recommend effective marketing responses • Manage marketing budgets, vendor accruals, and payments in line with Finance and governance policies • Assist in end-to-end campaign management, from ideation to execution, ensuring timely delivery and effectiveness • Liaise with different agencies to execute projects and campaigns • Ensure that the required permits for marketing promotions are in place 2. Digital Marketing
• Develop digital marketing strategy by identifying customers in the UAE and their current and future needs (insights driven), tracking changes in supply and demand, and monitoring the competition. • Plans and executes media - social media, web, SEO/SEM, display advertising, database marketing, etc • Implement tracking, measures and reports performance of all digital marketing campaigns across platforms and deliver identified month-on-month KPIs • Identifies trends and insights, and optimizes media plans, spend, creatives and performance based on the insights. Operating Environment, Framework and Boundaries, Working Relationships: A. Collaborating with other Functions
• Close collaboration and engagement with key stakeholders - Product, Operations, Technology, Finance, Compliance, Analytics and Digital teams • Ensure service, operations, backend, fulfillment and tracking are ready before campaign launch • Collaborate with PR to ensure optimal media exposure on periodic basis • Demonstrate brand values in everyday life at work B. Compliance and Risk Management: Ensure full compliance with all Operational Risk and Compliance policies, procedures, and Shariah governance requirements, in line with local regulatory standards and Islamic Banking guidelines. Problem Solving: Strong requirement to be able to handle issues with short turnaround time & manage multiple stakeholders, multi-task. Decision Making Authority & Responsibility: A strong candidate is expected to demonstrate superior skills in formulating & implementing marketing campaigns that deliver business results. Needs to be performance driven & able to make sound judgment with high level of ownership / responsibility, and to align all stakeholders towards flawless execution. Knowledge, Skills and Experience:
• Mandatory experience in Digital Marketing and managing performance (ROI) digital campaigns • Strong expertise in banking products marketing with proven track records • Deep understanding of business dynamics, profitability and growth drivers • Entrepreneurial with strong drive to succeed, with commitment & result orientation • Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail • Ability to engage with senior stakeholders • Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns • Proven track record in conceptualizing, developing and executing digital marketing campaigns Qualifications:
• Relevant years of experience: minimum 7-10 years • Relevant experience in Islamic banking products • Experience working at a global financial or technology company or collaborating directly or remotely with an international organization in a similar domain would be an added advantage. Experience working in the UAE would be a plus. • Education level: Bachelor’s degree (Post Graduate degree would be a plus) • Proficiency in Arabic or the ability to communicate effectively in Arabic would be considered an added advantage.