About this role
At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.
ABOUT THE POSITION The Consumer Experience & Innovation team is a strategic Marketing function responsible for developing and strengthening consumer-focused marketing capabilities at Lilly Brazil. The Manager will partner with brand teams, global stakeholders, market research specialists, creative and media agencies, as well as health technology and innovation partners, leading the development and execution of integrated consumer marketing strategies grounded in deep consumer understanding, digital innovation, and data-driven decision-making.
We are seeking a highly strategic, growth-oriented marketing leader with strong digital expertise, who thrives in dynamic environments and is passionate about creating meaningful consumer experiences. This role will be instrumental in shaping how Lilly connects with patients and healthcare consumers through integrated journeys, digital ecosystems, CRM, engagement initiatives, and innovative marketing solutions. The ideal candidate will combine consumer marketing expertise with strong capabilities in digital, data, customer experience, and growth strategies, driving awareness, engagement, loyalty, and measurable business impact.
KEY RESPONSABILITIES
• Develop and implement content-driven campaigns focused on patient education and encouraging appropriate treatment-seeking behavior. • Create and innovate patient engagement initiatives through digital ecosystems, new consumer solutions, and collaborative relationship programs. • Partner with brand teams, market research functions, and agencies to identify meaningful consumer insights and translate them into effective marketing strategies. • Lead the development of creative platforms and consumer communication frameworks across multiple channels and touchpoints. • Design and execute integrated consumer journeys, connecting physical and digital experiences. • Identify and implement innovative growth opportunities, including Digital Health initiatives, CRM programs, loyalty strategies, and personalized engagement models. • Build strategic partnerships with digital platforms, social media channels, digital influencers (KOLs), patient associations, and other relevant stakeholders. • Leverage data, analytics, and performance metrics to optimize campaigns and continuously improve engagement outcomes. • Develop and execute Patient Engagement operational plans aligned with business objectives and consumer strategies. • Support brand teams in defining consumer marketing strategies, audience segmentation, patient journeys, and success metrics. • Lead initiatives related to CRM, First-Party Data, MarTech platforms, and consumer experience personalization. • Collaborate across functions, regions, agencies, and external partners to develop scalable, consumer-centric marketing solutions. • Explore and implement opportunities in E-commerce, Digital Commerce, Retail Media, loyalty programs, acquisition, engagement, retention, and Growth Marketing.
WHAT WE ARE LOOKING FOR
• 5+ years of relevant experience in Marketing, Business, Communications, or related fields, preferably gained within consumer goods, e-commerce, retail, technology, digital platforms, or other consumer-focused organizations. • Proven experience developing and implementing consumer-centric marketing strategies in complex and dynamic environments. • Experience leading cross-functional and multinational projects involving diverse stakeholder groups. • Strong experience managing creative agencies, media agencies, and external partners. • Solid understanding of campaign measurement, marketing analytics, and performance optimization. • Advanced or fluent English, with the ability to communicate, present, negotiate, and influence international stakeholders. • Strong knowledge of digital marketing, omnichannel strategies, social media, and digital consumer engagement. • Excellent project management skills, including the ability to lead initiatives in ambiguous or rapidly changing environments. • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. • Spanish proficiency will be considered a strong asset for collaboration across Latin America.
PREFERRED QUALIFICATIONS
• Hands-on experience with CRM and MarTech platforms such as Salesforce, Adobe Experience Cloud, or similar ecosystems. • Proven experience in E-commerce and Digital Commerce strategies, including acquisition, conversion, retention, and growth. • Experience developing Retail Media strategies and working with retailers, marketplaces, and commerce media ecosystems. • Experience creating and managing loyalty, membership, and customer engagement programs. • Strong expertise in Digital Marketing, including Performance Marketing, CRM, SEO/SEM, Social Media, Content Strategy, Analytics, and First-Party Data. • Experience designing and managing end-to-end consumer and customer journeys across multiple channels. • Strong analytical mindset, with the ability to translate data into actionable insights and strategic decisions. • Experience operating within complex digital ecosystems involving multiple platforms, technologies, and partners. • Demonstrated success in Growth Marketing, Acquisition, Engagement, and Retention strategies. • Ability to integrate Consumer Marketing, CRM, Digital, E-commerce, Retail Media, Loyalty, and Data into a unified consumer experience strategy.
LEADERSHIP BEHAVIORAL COMPETENCIES
• Fast learner with a mindset of experimentation and continuous improvement. • Data-driven decision-maker who balances analytics, consumer insights, and business priorities. • High emotional intelligence and outstanding stakeholder management capabilities. • Strong sense of ownership and accountability for results. • Resilient, solution-oriented mindset with a focus on overcoming challenges. • Highly proactive with an entrepreneurial attitude. • Strong affinity for the digital landscape and curiosity about emerging technologies and consumer trends. • Growth mindset and passion for innovation and continuous improvement. • Ability to simplify complex concepts and transform them into clear, meaningful consumer messages. • Results-oriented approach, balancing creativity, agility, quality, and measurable business impact. • Collaborative leadership style with the ability to influence diverse stakeholders across functions and regions. • Courage to challenge the status quo and propose innovative solutions. • Forward-looking perspective, anticipating shifts in consumer behavior, technology trends, and emerging forms of digital engagement.
ABOUT LILLY BRAZIL Lilly has been present in Brazil for more than 80 years, delivering innovative medicines that make a meaningful difference in people's lives. Our culture is built on integrity, excellence, and respect for people, both for the patients we serve and the colleagues we work with every day. We are committed to fostering a diverse, inclusive, and welcoming workplace where everyone can grow, thrive, and reach their full potential. We want our employees to grow, enjoy their journey, and succeed, always guided by one purpose: delivering better outcomes for patients.
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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