About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Purpose of the role</b></H2> </div><div><p>The Executive Head: Brand & Marketing is responsible for shaping and driving Santam’s enterprise-wide marketing, brand, and customer strategy to support sustainable growth, competitive differentiation, and market leadership.<br>This role blends commercial acumen, brand leadership, customer insight, and digital innovation across personal, commercial, specialist, agriculture and partnership segments in short-term insurance</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Key Accountabilities</b></H2> </div><div><p>1. Enterprise Marketing & Brand Strategy:<br>• Define and execute the integrated marketing and brand strategy aligned to Santam’s growth ambitions and channel strategy<br>• Build a distinctive, trusted, and customer-centric brand across all markets and geographies<br>• Ensure consistent brand positioning across Santam, MiWay, and specialist businesses in line with the group strategy and operating model<br>2. Customer & Market Insight: <br>• Lead customer segmentation, insights, and analytics to inform business strategy<br>• Drive a deep understanding of evolving customer needs, behaviours, and market trends<br>• Translate insights into actionable strategies that improve acquisition, retention, and lifetime value<br>3. Commercial Growth & Distribution Enablement:<br>• Partner with business units (Broker, Client, Partner Solutions, Direct) to: <br>o Strengthen value propositions<br>o Enable cross-sell and up-sell opportunities<br>o Enhance partner ecosystem positioning (B2B2C focus)<br>• Drive measurable marketing ROI linked to revenue and growth outcomes<br>4. Digital & Data-Driven Marketing:<br>• Lead digital transformation across marketing, including: Performance marketing; Martech stack optimisation; Personalisation and customer journeys<br>• Leverage data and AI to improve targeting, engagement, and conversion<br>5. Customer Experience & Brand Experience:<br>• Partner with Client Experience and business teams to deliver seamless, consistent customer journeys<br>• Ensure brand promise is translated into tangible customer experiences<br>6. Leadership & Capability Building:<br>• Build and lead a high-performing, future-fit marketing and brand function<br>• Drive capability in: Digital marketing; Data and insights; Commercial marketing<br>• Foster a culture aligned to Santam values and Leadership manifesto (Live, Lead, Serve)</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Key Measures of Success</b></H2> </div><div><p>• Brand strength, experience and reputation metrics (NPS, awareness, trust) <br>• Brand experience across every colleague touchpoint (eNPS)<br>• Drive a growth and customer obsession through shared capability marketing engine<br>• Customer growth, retention, and share of wallet<br>• Marketing ROI and contribution to revenue growth<br>• Digital performance (conversion rates, engagement, cost per acquisition)<br>• A world class marketing capability driving Partner/channel growth and effectiveness </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Qualifications and Experience</b></H2> </div><div><ul type="disc"> <li>Relevant postgraduate qualification (MBA advantageous)</li> <li>15+ years’ experience in senior marketing leadership roles as well as managing a group marketing function</li> <li>Proven track record in: Complex, multi-channel organisations; Financial services / insurance (or related industry); Driving commercial outcomes through marketing</li> <li>Strong experience in digital, data analytics, and customer-led strategy</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Key Competencies & Skills</b></H2> </div><div><p>• Strategic leadership – shapes enterprise-wide direction<br>• Commercial acumen – links marketing to revenue and growth<br>• Customer centricity – deep understanding of client needs<br>• Influence & stakeholder management – operates at Exco level<br>• Innovation and Growth mindset – embraces digital and new ways of working<br>• Execution excellence – delivers measurable impact <br>• Collaboration – drives performance in collaboration with Santam and Sanlam group of companies<br>• Strategic Marketing & Brand Leadership - Proven capability to build, lead, and continuously evolve a high-performing, future-fit marketing and brand function aligned to business strategy and market shifts.</p></div></div></div>