About this role
1. Media Planning and Organizing
- Lead planning and implementing Media Campaigns based on the campaign objectives to deliver optimal media efficiencies.
- To ensure the HBL Brand and Products get the optimal visibility and prominence by executing and closely monitoring the approved Media plans across all Mediums.
- To be responsible for maintaining the complete media record for the Bank in order to address an Media up time
2. Value Additions
- To ensure the airing of the negotiated media value additions and evaluate time to time for maximum ROI.
3. Research and Analysis
- Lead reporting media activity with respect to the competition in order to provide timely information to the businesses for reviewing their business strategy.
- Lead the quarterly bulletin providing the details of latest programming viewership number and upcoming big-ticket items for making the first mover's advantage.
- Agency Management o End to end management of Media in implementing and formulating media activity while coordinating with the relevant Media agency daily for timely execution of the campaigns.
- Maintain KPls and performance management for agencies.
- Keeping track of the reports generated from the monitoring agency for timely reporting of an deviation in order to cross check the channel invoices for an discrepancies.
4. Service Delivery
- To be accountable for reviewing and vetting all the invoices received from the Media agency for further processing in the finance department for payment within the required timeline.
- Keeping track of feedback from internal clients and external customers regarding HBL's media communications activity and reporting it to the respective for further action.
- Accountable of overall Media delivery
- Deliver maximum savings to the bank in terms of media buying.
Minimum qualifications
- Bachelor's in business discplines.
Minimum experience
- 5 years of experience in a relevant role