About this role
As a Marketing Coordinator, you will be involved in the entire marketing strategy from planning to implemetation, while also working with a cross-functional team from operations, legal, and PR departments, among others, to help shape the voice and image of our brand.
Responsibilities:
· Manage, review, and perform daily account tasks associated with Google Ads.
· Maintain and evaluate keyword bids, budgets, and other important metrics.
· Review Google Ads accounts, as well as provide and present the ads strategy to potential clients.
· Develop and maintain all types of campaigns, YouTube, shopping, remarketing, and more.
· Manage and optimize the paid search campaigns to deliver against our massive growth and ROI goals
· Experiment rapidly, employing a test and learn the framework and rigorous statistical analysis.
· Analyze campaign performance to detect trends and new growth opportunities.
· Monitor performance frequently to be able to react to changes quickly and decisively
· Team up with cross-functional teams including Analytics, SEO, and Product to optimize campaign performance
· Continuously work on enhancing the accounts quality score through ad copy, keyword optimization, and landing pages.
· Keep up-to-date with the latest PPC industry trends.
· Provide insight and work closely with the other team members to meet business needs.
· Bachelor’s degree required, preferably in Business, Math, Economics, Statistics, or similar quantitative concentration
· 1+ years of hands-on experience managing performance-based search engine marketing campaigns or related areas of marketing; experience with SEM tools, including Adwords, Google Analytics, and keyword management software
· Google Ads Certified
· Excellent oral and written communication skills, with the ability to tailor communication style based on the audience
· Ability to thrive in a high-growth, business, and ambiguous environment
· Doubleclick / Search 360 experience is beneficial
· Deep understanding of Bid / Budget management
· In-depth knowledge of Google Ads, Google Tag Manager, Google Analytics, and Google Ads editor
· Experience: 1+ years’ experience in Paid Search Marketing
401(k) 401(k) Matching Dental Insurance Disability Insurance