About this role
The Advertising Specialist will work directly with the CEO to create and execute our client operations playbook to create a better experience for both customers and the business. From tracking problem patterns to resolving inefficiencies in our relationship management.
Responsibilities:
· Liaise with internal product stakeholders to manage execution and development needs
· Manage external media/publisher relationships for print, banner, and co-op advertising
· Conduct ongoing competitive analysis/opportunity reviews to stay on top of best practices in advertising across the industry
· Create a strategic global advertising plan to showcase products to key market segments
· Align advertising plans with product roadmap and monthly revenue goals
· Work with internal teams to understand product target audiences and incorporate this into decision making process to choose the appropriate ad channels, placements, and budget
· Provide weekly reporting to the marketing team including insights garnered from data analysis and campaign performance metrics
· College degree in marketing, economics or business.
· Must be Polished, cheerful and confident for client meetings, networking events.
· Capable of prospecting and pitching clients in person, via phone or email.
· Ability to submit clean proposals and RFP's.
· Use and maintain a customer CRM database.
· Prospecting via e-mail, telephone and in person at industry events.
· Occasional travel to trade conferences to meet clients.
· Hard working, punctual team player.
401(k) 401(k) Matching Dental Insurance Disability Insurance