About this role
Job Purpose: Deliver unmatched expertise in the small kitchen appliance category, specifically within e-commerce marketplaces, to steer Gourmia's R&D endeavors. Serve as the nexus between the Omnichannel E-Commerce Marketplace Manager, Product Managers, and the R&D team, ensuring the development and enhancement of products that cater to a pressing market demand.
Job Duties:
· Become the go-to expert on small kitchen appliances within e-commerce platforms, with a thorough understanding of product offerings, market dynamics, and consumer preferences.
· Collaborate closely with the Omnichannel E-Commerce Marketplace Manager and Product Managers to extract actionable market insights.
· Regularly analyze market trend reports, keeping an eagle eye on the competitive landscape and product assortments across major e-commerce websites.
· Advise the R&D team based on market insights, ensuring product development is aligned with e-commerce trends and voids in the marketplace.
· Drive category-specific strategic initiatives that bolster Gourmia's e-commerce presence and sales.
· Maintain a pulse on customer feedback and reviews to anticipate market demands and optimize the product range accordingly.
· Participate in cross-departmental strategy sessions, representing the e-commerce category perspective and providing insights.
Education:
· Bachelor's degree in Marketing, Business, or a related field. An MBA or equivalent advanced degree is preferred.
Experience:
· Minimum of 10 years in a leadership role within marketing, with a proven track record of success in senior marketing roles.
· Demonstrable experience in developing and executing successful marketing strategies.
Knowledge and Skills:
· Comprehensive knowledge of modern marketing tools, analytics, and e-commerce platforms.
· Exceptional leadership skills with the ability to drive and inspire a team.
· Strong analytical and strategic thinking abilities.
· Proficient in brand management and market trend analysis.
Preferred Qualifications:
· Experience in the kitchen appliance or related industry.
· Established network within the marketing industry, including media, influencers, and other potential partners.
Working Conditions:
· Office-based role with the potential for travel to industry events, meetings, and other company locations.
· Regular collaboration with multiple departments and external partners.
Compensation: $90,000 - $120,000 annually