About this role
Maintain good working relationships with local and international mediaMaintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editorsExecute media placements for hotel through news releases and personal contactsDevelop business and leisure travel promotions; release to press and/or target audienceExplore valuable media trades where appropriateServe as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situationsMaintain photo/electronic library of hotel Executive Committee and all other aspects of hotel Maintain and update hotel’s websiteSubmit stories/photos to media regularly. Monitor news coverage and circulate internallyMaintain updated hotel press kit to include news releases, Executive Committee biographies & photosEstablish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives.Assist Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.)Assist Director of Food and Beverage in the development and production of signage, menus, and other F&B collateral materialsContribute to employee newsletter, announcements and other printed materials published by the People & Culture departmentMonitor all printed materials to ensure adherence to corporate identity standardsArrange photography of VIP guests and maintain archives.Coordinate all special events and promotions with the aim to maximize publicity.
Evaluate request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; Serve as hotel’s representative on major civic or community programs.
Bachelor’s DegreeMinimum 6 years of experience in Marketing Communications/Public Relation or 2 years of experience in a similar capacityExcellent reading, writing and oral proficiency in English languageProficient in MS Excel, Word, & PowerPointCompetencies
Excellent leadership, interpersonal and communication skillsDetail-oriented and highly reliable in thorough execution and follow-throughAbility to work well in stressful & high-pressure situationsA team player & builderA motivator & self-starterWell-presented and professionally groomed at all times