About this role
<p><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">We are looking for a highly motivated and strategic <strong>IVD Product Marketing Specialist</strong> to join our growing team in Tunisia. The ideal candidate will be responsible for developing and executing marketing strategies that drive product awareness, customer engagement, and business growth.</span></p> <p><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><strong>Key Responsibilities</strong></span></p> <ul type="disc"> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Develop and implement product marketing plans.</span></li> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Conduct market research and competitive analysis to identify opportunities and market trends.</span></li> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Promote and present IVD products to healthcare professionals.</span></li> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Collaborate with sales teams to develop promotional materials and sales tools.</span></li> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Support product launches and coordinate cross-functional activities.</span></li> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Monitor campaign performance and provide actionable insights for optimization.</span></li> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Organize product training sessions for distributors teams and customers.</span></li> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Build strong relationships with key Kols and partners.</span></li> </ul> <p><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><strong>Qualifications</strong></span></p> <ul type="disc"> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">At least Bachelor's degree in Life Sciences, Biomedical engineering, Pharmacy or a related field.</span></li> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Minimum 2–5 years of experience in IVD products or a similar role.</span></li> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Strong analytical and communication skills.</span></li> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Excellent presentation and project management abilities.</span></li> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Proficiency in Microsoft Office and digital marketing tools.</span></li> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Ability to work independently and manage multiple projects simultaneously.</span></li> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Fluency in French and English is required; additional languages are a plus.</span></li> </ul> <p><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><strong>Preferred Skills</strong></span></p> <ul type="disc"> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Experience in the healthcare, medical device, diagnostics, or laboratory industry.</span></li> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Knowledge of product lifecycle management and market analysis.</span></li> <li style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt">Experience working closely with sales and technical teams.</span></li> </ul> <p style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:'times new roman', times, sans-serif;font-size:12.0pt"><strong>Base country:</strong> Tunisia or Algeria</span></p>