About this role
At Sanity.io, we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations.
In this role, you’ll own the web experience as a product at Sanity. You’ll lead a team of engineers while also scoping projects, driving the roadmap, and partnering cross-functionally to deliver high-impact initiatives. You’ll play a key role in shifting the web team from reactive execution to proactive innovation, leveraging AI to redefine how modern web experiences are built and optimized.
Do you love variety? If switching between leading your team, defining the roadmap, launching experiments, and building high-impact features sounds like the perfect week, this role is for you.
What you would do:Lead and develop the web team: manage and mentor a team of 2+ engineers, foster a high-performing culture, and ensure strong execution across projects
Own the web roadmap: define priorities, scope projects, and drive delivery aligned with company growth goals
Transform web into a product: shift the team from reactive support to proactive opportunity identification and innovation
Drive AI-native web experiences: leverage Sanity’s platform and emerging AI tools to build scalable, personalized, and dynamic web experiences
Partner cross-functionally: work closely with marketing, design, and product teams to deliver cohesive and impactful initiatives
Lead experimentation and optimization: run A/B tests, iterate on user journeys, and continuously improve conversion and engagement
Own web performance and metrics: be accountable for key KPIs such as conversion rates, engagement, and traffic quality, and build systems to track and optimize them
Balance leadership and hands-on work: contribute technically where needed while guiding the team and ensuring delivery
About you:Location: SF preferably or London alternatively
8+ years of experience in web engineering, with 1–3+ years in a leadership or team lead role
Strong technical background in modern web development (frontend or full-stack)
Experience owning or contributing to high-impact marketing or product websites
Product mindset: comfortable defining problems, prioritizing work, and driving outcomes—not just executing tasks
Experience working cross-functionally with marketing, design, and product teams
Familiarity with experimentation, analytics, and growth optimization
Interest or experience in applying AI tools and workflows to web development and content
Strong communication skills and ability to align stakeholders across functions
What sets you apart:Experience turning a website into a measurable growth engine
Strong point of view on how AI will transform web experiences and content operations
Experience with personalization, experimentation platforms, or data-driven optimization
Background working in fast-moving, ambiguous environments where you helped define direction
Experience with headless CMS platforms, content infrastructure, or developer tools
Track record of improving key business metrics through web initiatives
What we can offer:A highly-skilled, inspiring, and supportive team
Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
A global, multi-culturally diverse group of colleagues and customers
Comprehensive health plans and perks
A healthy work-life balance that accommodates individual and family needs
Competitive stock options program and location-based salary
Who we are:Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business.
Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years.
You can only build a great company with a great culture. Sanity is a 250+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are hel ved, and we love type two fun! Read more about our values here!
Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.