About this role
Job summary Barchester Healthcare is looking for a dynamic Brand Manager to join our Brand Team and play a pivotal role in shaping how we engage customers across the UK. Reporting to the Head of Brand Marketing, you'll develop and deliver a compelling brand proposition that drives engagement, strengthens our reputation, and supports commercial performance across our portfolio of care homes and hospitals. This is a role for someone who thrives on collaboration, understands what truly matters to customers, and can translate that into powerful messaging and tools that support our teams on the ground. NEED TO DO: Create and refine the key messages that matter most to our customers Build strategies to grow awareness of our homes and services Use demographic insight to tailor brand activity to our audiences Work with stakeholders to bring our Care & Life Enrichment Framework to life externally Stay ahead of industry trends to identify opportunities and risks Oversee the development of print and digital collateral that inspires confidence and drives enquiries Ensure all customer-f
Main duties of the job Barchester Healthcare is seeking a dynamic Brand Manager to join the Brand Team. The role involves developing and delivering a strong brand proposition to engage customers across the UK, enhance the company's reputation, and support commercial performance in care homes and hospitals. Key responsibilities include creating key messages, building awareness strategies, using demographic insights, collaborating with stakeholders to enhance brand frameworks, and staying updated with industry trends to identify opportunities and risks. Additionally, the role expects oversight of print and digital collateral, ensuring materials align with brand guidelines, developing self-serve tools, and ensuring a seamless customer journey. Other duties include leading a team, gathering feedback for resource improvement, managing annual awards delivery, event management, and providing performance reports to adjust strategies as necessary. The role offers retail, leisure discounts, wellbeing support, and development opportunities within a supportive team environment.
About us Barchester Healthcare is a leading provider of healthcare services across the UK, offering a range of services in care homes and hospitals. They focus on delivering high-quality care and support to enhance the lives of their residents and patients. With a commitment to customer experience and commercial excellence, they pride themselves on being a supportive employer offering progression opportunities. Barchester Healthcare has received accolades for its work environment, including a two-star outstanding rating by Best Companies, ranking 11th in the top 20 Best Health & Social Care Companies to work for, and 14th in the Top 25 Best Big Companies to Work For in the UK. This recognition underscores their dedication to fostering a positive, empowering, and rewarding workplace culture.
Job description Job responsibilities
(£45,000 +10% Bonus) Barchester Healthcare is looking for a dynamic Brand Manager to join our Brand Team and play a pivotal role in shaping how we engage customers across the UK.
Reporting to the Head of Brand Marketing, you'll develop and deliver a compelling brand proposition that drives engagement, strengthens our reputation, and supports commercial performance across our portfolio of care homes and hospitals.
This is a role for someone who thrives on collaboration, understands what truly matters to customers, and can translate that into powerful messaging and tools that support our teams on the ground.
NEED TO DO:
Create and refine the key messages that matter most to our customers
Build strategies to grow awareness of our homes and services
Use demographic insight to tailor brand activity to our audiences
Work with stakeholders to bring our Care & Life Enrichment Framework to life externally
Stay ahead of industry trends to identify opportunities and risks
Oversee the development of print and digital collateral that inspires confidence and drives enquiries
Ensure all customer-facing materials reflect our brand guidelines and tone of voice
Partner with the digital team to maintain a cohesive brand presence across all channels
Lead the creation of event collateral and assets through our web-to-print system
Develop self-serve tools and guidance that help homes drive engagement and enquiries
Ensure a smooth, intuitive customer journey for teams using these tools
Lead a team that delivers exceptional customer service and fast response times
Gather feedback from homes to continually improve support and resources
Oversee the full delivery of our flagship annual awards (Barchester Care Awards)
Manage cross-functional teams to deliver a high-quality event on time and on budget
Support the coordination of the in-person event for 450 attendees, plus live streaming to homes and hospitals
Maintain regular communication with Operations throughout the process
Analyse data to identify trends, opportunities, and areas for optimisation
Report on performance and adjust strategies accordingly
Oversee brand investment to ensure it delivers against our objectives
Set clear objectives aligned to our brand strategy
Foster a culture of continuous improvement, collaboration, and engagement with Operations
NEED TO HAVE:
A confident brand marketer with experience developing propositions and multi-channel messaging
Strong stakeholder management and communication skills
A strategic thinker who can translate insight into action
Experience leading teams and managing multiple projects simultaneously
A passion for delivering high-quality work that supports both customer experience and commercial goals
REWARDS PACKAGE: Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK.
If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
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Person Specification
Qualifications Essential
A confident brand marketer with experience developing propositions and multi-channel messaging. Strong stakeholder management and communication skills. A strategic thinker who can translate insight into action. Experience leading teams and managing multiple projects simultaneously. A passion for delivering high-quality work that supports both customer experience and commercial goals.
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name Barchester Healthcare
Address Barchester Healthcare
London
EC2A 1AS
United Kingdom
Employer's website https://www.barchester.com/ (Opens in a new tab)