About this role
This is your chance to be part of a Marketing team that attracts customers to Hilton through storytelling, top-rated rewards, and unique customer experiences and partnerships. Sitting within the Marketing Strategy, Planning and Performance team, the Marketing Performance Strategy function is the enterprise center of excellence for marketing measurement. It owns the frameworks, KPIs, and learning agendas that define how Hilton evaluates performance against business and marketing objectives. Additionally, it ensures those insights shape in-year campaign optimizations, Go-To-Market (GTM) execution, and investment strategy. As the Senior Manager, Marketing Performance Strategy, you will report to the Director, Marketing Performance Strategy. You will lead GTM and campaign measurement strategy execution across Marketing & Loyalty (M&L). This involves building the measurement frameworks, KPIs, and learning agendas that connect Hilton's marketing activity to business outcomes.