Marketing Manager - Global Hubs & Higher Education Programmes @ Oxford International Education Group

Job Purpose Oxford International Digital Institute, or OIDI, is the digital learning division of Oxford International Education Group. OIDI connects universities, Global Hubs, education agents and students through flexible higher education pathway programmes designed to widen access to international education. Our programmes provide online and in-country routes into higher education, enabling students to study closer to home, prepare for university-level study and progress to university partners around the world. OIDI’s portfolio includes Foundation, International Year One, Pre-Master’s and Pre-PhD programmes.

We are seeking an experienced and commercially minded Marketing Manager – Global Hubs & Higher Education Programmes to create, design, deliver, and implement marketing collateral across OIDI’s Global Hubs, online higher education programmes and university progression partnerships. The Marketing Manager will be responsible for the development and implementation of integrated, intake-led marketing activity designed to: Equip Global Hubs and agent networks with the tools, content and campaigns needed to recruit effectively Build brand and product awareness across priority student markets Strengthen the positioning of OIDI’s pathway programmes and university progression opportunities via a B2B2C routes Support the launch and promotion of new Global Hubs, programmes and higher education partnerships Contribute to sustainable student recruitment and commercial growth The role will manage activity across multiple B2B, B2B2C and student-facing audiences, translating programme, progression and partnership information into clear and compelling propositions.

Working closely with the Global Hubs, Higher Education team, Partnerships, and central Marketing teams, the Marketing Manager will establish an effective annual campaign rhythm aligned with key intakes per year (3 currently, with a view to expand) This is a hands-on delivery role responsible for turning agreed strategy, priorities and briefs into tangible marketing activity. The postholder will play a key role in developing and implementing campaigns and projects, coordinating activity from planning through to launch, optimisation and reporting, in close collaboration with the product and senior marketing teams.

• Marketing Deliverables Deliver the annual marketing plan for Global Hubs and OIDI higher education programmes, aligned with organisational priorities, recruitment intakes and commercial objectives.
• Translate recruitment and business priorities into audience-led marketing plans, and tangible collateral for Global Hubs, agents, students and higher education partners.
• Manage a rolling campaign calendar, establishing clear objectives, audiences, messaging, channels and success measures.
• Agree priority marketing activity and investment with the product team and target recruitment windows based on commercial opportunity, readiness and available resource.
• Provide regular updates on priorities, performance, risks and dependencies, recommending appropriate action where required.
• Global Hub Marketing and Enablement Own the marketing onboarding and launch support provided to new Global Hubs.
• Develop scalable campaign materials, programme content, sales tools and brand guidance that enable hubs to market programmes effectively.
• Equip Global Hubs with approved, ready-to-use campaigns and materials aligned with priority programmes and recruitment windows.
• Regularly review Global Hub marketing channels and materials to ensure accuracy, consistency and brand compliance.
• Gather feedback and identify successful local activity to continuously improve central marketing support and share best practice across the network.
• Campaign and demand generation Plan and deliver integrated recruitment campaigns aligned with key programme intakes and priority markets.
• Develop campaigns across relevant channels including email, social media, websites, webinars, events, agent communications and paid activity.
• Create clear campaign briefs, audience journeys, channel plans, content requirements and performance measures.
• Work closely with The Higher Education team to ensure activity reflects programme availability, application deadlines and local market readiness.
• Monitor campaign performance and use insights to optimise future activity.
• Programme and partnership marketing Develop clear, differentiated propositions for OIDI higher education programmes and progression routes.
• Maintain accurate and compelling programme, university-partner and progression content across key marketing channels.
• Develop programme factsheets, presentations, sales guides, FAQs and other recruitment and progression materials.
• Partner with Higher Education and Partnerships teams to support the development and launch of new university and programme partnerships.
• Develop co-branded campaigns and materials that support partner, hub and agent recruitment activity.
• Build student stories, testimonials, partner proof points and outcome-led content to strengthen programme marketing.
• Sales and Partner Enablement Develop effective sales and marketing materials for Global Hubs, agents, Recruitment teams and university partnership activity.
• Maintain accessible libraries of approved templates, presentations, programme assets and campaign materials.
• Develop localisable assets that enable partners to respond to their markets while maintaining brand and programme accuracy.

Lead or support webinars, partner briefings and marketing onboarding sessions. Identify opportunities to cross-promote relevant OIDI products and services, including Oxford ELLT and Pre-Sessional English. Content, Digital and Brand Management Own the quality, accuracy and consistency of Global Hub and higher education marketing content across digital and offline channels. Manage relevant website content, landing pages and email campaigns, working with internal digital and creative teams as required. Use HubSpot and other agreed platforms to support campaign delivery, segmentation, lead capture and reporting.

Apply brand, SEO, user-experience and conversion principles to marketing activity. Ensure programme, progression and outcome claims are accurate, current and appropriately approved. Performance and Stakeholders Track agreed success measures and report on the contribution of marketing activity to Global Hub and higher education priorities. Use campaign data and stakeholder feedback to identify opportunities, improve activity and provide insights to support future marketing planning and investment decisions. Build strong working relationships across Global Hubs, Higher Education, Partnerships, Recruitment, Admissions, Sales, Product and Marketing.

Act as a key marketing contact for Global Hubs and higher education programme marketing, communicating agreed plans, providing recommendations and escalating performance issues or risks where appropriate. Lead cross-functional marketing projects, maintaining clear briefs, responsibilities, deadlines and quality standards.