About this role
Overview The University of Southampton, in partnership with Oxford International Education Group (OIEG), has successfully launched its first international campus in India, located in Gurgaon, Delhi. This initiative, developed in response to India's New Education Policy, represents a significant investment in transnational education. The campus provides Indian students with the opportunity to earn a globally recognised degree without leaving the country.
- Job Purpose We are looking for an energetic, creative and agile Social Media professional to take ownership of the University of Southampton Delhi's social media presence across platforms.
- The role will be responsible for social media strategy, content planning and creation, execution, organic growth, Online Reputation Management (ORM), analytics and reporting.
- The position requires a hands-on content creator who understands social media trends, emerging platforms, technology and modern content creation tools, and can translate these into engaging content and measurable organic growth.
- Social Media Strategy and Content Planning Develop and execute the social media strategy and content calendar across Instagram, LinkedIn, Facebook, YouTube and relevant emerging platforms.
- Own the end-to-end content planning, ideation, creation, execution and publishing process.
- Support social media campaigns, events, launches and institutional initiatives.
- Content Creation and Storytelling Create engaging Reels, short-form videos, carousels, stories, posts, scripts and platform-specific content.
- Identify and leverage relevant trends, formats, features and real-time opportunities to improve reach and engagement.
- Organic Growth and Community Management Develop and execute the organic growth strategy for all social media handles.
- Monitor and manage ORM, including comments, messages, mentions, reviews and online conversations.
- Analytics, Reporting and Optimisation Track social media performance and prepare weekly/monthly MIS, dashboards and campaign reports with clear insights and recommendations.
- Analyse content performance and continuously optimise the strategy based on data.
- Present social media performance, insights and recommendations to management and key stakeholders.
- Technology, Trends and Innovation Stay updated with the latest social media algorithms, AI tools, content creation technologies, gadgets and digital trends.
- Experiment with new platforms, tools, technologies and content formats.
- Stakeholder Collaboration Coordinate with internal teams, creative teams, agencies, students, faculty and other stakeholders to develop relevant content.
- Manage multiple priorities and deliver high-quality work within timelines.
- Event Management and Coordination Plan and coordinate University events, student engagement activities, campaigns and institutional initiatives in collaboration with internal teams and external vendors.
- Support end-to-end event execution, including event briefs, timelines, run sheets, venue and logistics coordination, branding, collateral, photography/videography and on-ground requirements.
- Coordinate with stakeholders, suppliers and agencies to ensure event deliverables are completed to the agreed brief, quality standards and timelines.
- Work with the social media and content teams to plan pre-event promotion, live coverage and post-event content, ensuring key moments are captured and shared appropriately.
- Maintain event calendars, track budgets and deliverables, and support post-event reporting, feedback and evaluation.
- Special Requirements Demonstrate professionalism, integrity, creativity, curiosity and a strong sense of ownership.
- Strong knowledge of social media platforms, digital content, organic growth and audience engagement.
- Excellent written and verbal communication and storytelling skills.
- Hands-on experience in creating and editing short-form video/Reels and social content.
- Comfortable using tools such as Canva, CapCut, Adobe tools, AI-powered content tools, analytics and social media management platforms.
- Strong analytical, reporting and presentation skills, with the ability to translate data into actionable recommendations.
- Excellent stakeholder management and coordination skills.
- Experience or demonstrated ability to coordinate events, manage vendors and logistics, and oversee on-ground execution.
- Ability to manage multiple priorities and deliver high-quality work within timelines.
- Naturally curious and willing to experiment with new platforms, tools, technologies and content formats.