About this role
- Communication & Campaign Leadership Lead integrated marketing campaigns across all touchpoints — digital and social, TV, OOH, and in-store activation.
- Brief, steer, and manage creative agencies (strategic and activation) and media agencies to deliver outstanding work.
- Develop and execute best-in-class annual communication plans aligned to brand strategy.
- Track and continuously optimise campaign performance through ROI analysis and brand health KPIs (awareness, consideration, penetration).
- Brand Positioning & Equity Define, strengthen, and evolve the long-term brand positioning for Côte d'Or in BNX in close collaboration with the European Marketing Team.
- Develop and safeguard the brand equity framework and visual identity guidelines.
- Ensure consistent brand expression and consumer experience across all touchpoints.
- Media Strategy Own the development and execution of media strategy across paid, owned, and earned channels.
- Optimise media mix and budget allocation for maximum reach, impact, and efficiency.
- Build strong, collaborative relationships with media agency partners and stay ahead of emerging media trends.
- Consumer & Category Insights Monitor category dynamics and brand performance using market data and consumer research.
- Identify emerging consumer needs and translate insights into actionable brand and communication initiatives.
- Partner with the insights team to build a deep understanding of the BNX chocolate consumer.
- P&L Ownership & Financial Management Own the brand P&L, including forecasting and marketing budget management.
- Drive net revenue growth and margin performance within your area of responsibility.
- Work closely with finance to track investment efficiency and ensure delivery against business targets.
- People Leadership Lead, coach, and develop a team of 2 direct reports, supporting their professional growth and performance.
- Foster a collaborative, high-performance team culture built on trust, curiosity, and ambition.
- Cross-Functional Collaboration Partner closely with category management, shopper marketing, sales, consumer insights, finance, supply chain, and legal teams across BNX.
- Collaborate with the European marketing organisation to co-develop, adapt, and localise regional campaigns for the BNX market.
Act as a key contributor to the broader Benelux brand and marketing community.
- What You Bring Master's degree, preferably in Marketing, Business Administration, or a related field.
- Minimum 7 years of FMCG brand marketing experience.
- Experience managing local brands preferred.
- Proven track record in communication strategy, campaign development, and agency management.
- Experience in brand positioning, equity development, and creative briefing.
- Strong command of media strategy across paid, owned, and earned channels.
- Experience leading and developing a team.
- Benelux market knowledge is a strong plus.
- Fluent in English and either Dutch or French.
What We Offer
A dynamic, international work environment with iconic global brands Real ownership and accountability from day one A collaborative, people-first culture that celebrates curiosity and learning Competitive compensation package and comprehensive benefits, including company car Opportunities for regional and global career growth within Mondelēz Flexible working arrangements and a focus on wellbeing