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Assistant Manager Brand Partnerships (Shanghai, SH, CN) @ adidas

Shanghai, CNOnsiteFull-time
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About this role

Support the successful execution of Global Collaboration and Statement collections within GCA by coordinating cross-functional processes from seasonal planning through market launch. Ensure local/global collaboration concepts, product assortments, and launch guidelines are accurately translated into local execution across Retail, eCom, Marketing, Planning and Country Teams to deliver a premium consumer experience and support commercial objectives.

Key Responsibilities Seasonal Planning & Coordination

  • Support seasonal collaboration and Statement collection planning processes for GCA markets.
  • Coordinate communication between Global Business Units and GCA cross-functional teams on seasonal product launches.
  • Maintain seasonal assortment information, launch calendars and key milestone tracking.
  • Consolidate market feedback, commercial inputs and product requests from GCA stakeholders for Global teams.
  • Support sample ordering and showroom preparation activities for seasonal reviews and sell-in sessions.
  • Work with CCS on in-house energy projects. Product Launch Execution
  • Coordinate execution of Global collaboration launches across Retail and eCommerce channels.
  • Ensure product data, launch information, pricing and allocation details are accurately shared with relevant stakeholders.
  • Track launch readiness and follow up on key deliverables with Planning, Marketing, Retail, eCom and Operations teams.
  • Support implementation of launch guidelines to ensure premium and consistent brand presentation across markets.
  • Assist in monitoring launch performance and collect post-launch feedback.

Business Tracking & Reporting

  • Consolidate sell-through and business performance reports for collaboration collections.
  • Support seasonal forecasting and performance tracking through data collection and analysis.
  • Prepare regular reports and business updates for local and global stakeholders.
  • Monitor product availability and highlight potential risks or opportunities during the season.
  • Support the review of launch results and maintain historical performance records.

Systems & Process Management

  • Maintain product information and seasonal records across internal systems and tools.
  • Ensure accuracy of assortment files, launch trackers and related documentation.
  • Support product setup, pricing records and system administration activities where required.
  • Manage seasonal archives, sample inventories and collaboration-related documentation.
  • Continuously improve process efficiency and data quality. Cross-Functional Collaboration
  • Act as a key coordinator between Global Business Units and GCA functions.
  • Work closely with Retail, eCommerce, Marketing, Demand Planning, Finance and Operations teams to support launch execution.
  • Facilitate information sharing and follow-up actions across stakeholders.
  • Support ad-hoc projects and business initiatives related to collaborations and Statement business. KPI's
  • Launch execution accuracy and on-time delivery
  • Product setup and data accuracy
  • Seasonal reporting quality and timeliness
  • Sample management accuracy
  • Sell-through tracking completion
  • Stakeholder satisfaction and cross-functional collaboration effectiveness Key Relationships
  • Global Business Unit
  • GCA Brand Marketing
  • GCA Retail Marketing
  • GCA eCommerce
  • GCA Planning
  • GCA Demand Planning
  • GCA Finance
  • GCA Operations
  • Country Commercial Teams Knowledge, Skills and Abilities
  • Strong project coordination and execution skills
  • Excellent organizational skills and attention to detail
  • Good analytical capability with proficiency in Excel and reporting tools
  • Strong communication and stakeholder management skills
  • Ability to manage multiple projects and deadlines simultaneously
  • Collaborative mindset and proactive working style Requisite Education and Experience / Minimum Qualifications
  • 2-4 years of experience in Merchandising, Buying, Product Operations, Category Management or Brand Operations
  • Experience within sporting goods, fashion, retail or consumer products industry preferred
  • Familiarity with Retail and eCommerce business operations
  • Strong Excel and PowerPoint skills
  • Fluent in English and Mandarin
  • Bachelor's degree or equivalent professional experience

Skills

Project coordinationExcelmandarinEnglishseasonal planningproduct launch executionStakeholder ManagementReportingMerchandisingbuyingcategory management

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