Branch Marketing Manager (Oxford, CT, US, 6478) @ STIHL

About Us

As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service. With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team!

Why You’ll Love Working at STIHL: Excellent health benefits including Medical, Dental & Vision Insurance Company-paid Life Insurance and Short & Long-Term Disability Robust retirement offerings including: A fully vested Pension Plan after 5 years A 401(k) with generous employer match Paid time off in addition to 11 Paid Holidays A strong culture of stability, community, and innovation Compensation: $111,000-$131,000 per year with multiple payment opportunities and potential for annual merit increases.

• Actual compensation will depend on experience, qualifications, and internal equity About You You are a results-driven marketing professional with experience executing marketing campaigns, managing communications, and increasing brand awareness across target audiences.
• Skilled at developing effective marketing strategies, coordinating stakeholders, and driving engagement that supports business growth.
• Our ideal candidate lives in or around the Oxford, CT area, or be open to relocation.
• Purpose To develop, implement and manage Branch marketing activities.
• To plan, organize and implement various marketing communications as specified by the branch.
• To manage related functions including marketing communications budgets, advertising and ancillary programs and production requirements.
• To research, propose, negotiate and implement new or revised communications programs designed to increase brand, product, promotion and dealer awareness across the territory among appropriate target audiences.
• Job Duties & Responsibilities Establishes, in conjunction with Director, Branch Operations, marketing goals to ensure share of market and profitability of products, spare parts and accessories sales.
• Develops and executes marketing programs and plans, both short and long range, to ensure the achievement of preceding goals.
• Participates in overall branch management through providing counsel and input to Director.
• Recommends overall strategies and develops plans to implement strategies.
• Makes recommendations relative to budget allocations by specific media type and application.
• Participates in department budget development process and regularly monitors and analyzes department progress vs. plans and budget, industry developments, and company communications.
• Plans and oversees the branch's advertising and promotion activities, including print, electronic, and digital outlets.
• Communicates with outside advertising agencies and corporate marketing communications personnel regarding ongoing campaigns.
• Works with writers and artists and oversees copywriting, design, layout, media planning and production of promotional materials.
• Works with assigned manager (Director, Sales or Dealer Development) to produce and distribute dealer marketing and communications programs.
• May create and produce certain materials; other materials will be created and produced by outside sources.
• Evaluates market reactions to advertising programs; communicates with management about conditions and changes to ensure the timely adjustment of marketing and communications strategy and plans to meet changing market or competitive conditions.
• Uses available market research in evaluation and planning process; may conduct market research when appropriate or necessary.
• Supervises ancillary programs, including but not limited to, dealer database and dealer locator, Marketing Advantage Program (MAP) and iCademy® participation.
• May supervise administrative support necessary for the effective operation of the branch advertising and marketing functions.
• Answers procedural questions and trains support staff.
• Responsible for developing, updating, and supervising the printing of the “Dealer Support Manual.”
• Develops sales and product training programs for dealers.
• In certain branches, may supervise and participate in the retail display development and installation activities for STIHL products, parts and accessories at dealer locations.
• Plans and coordinates dealer advertising sell in meetings and collaborates with assigned manager regarding regional trade show support strategies.
• Assumes additional related responsibilities as needed.
• Specifications Bachelor’s Degree in Business, Marketing, Communications, Engineering or related discipline or equivalent combination of education and experience.
• 10+ years related experience preferred.
• Performs work under minimal supervision.
• Handles complex issues and problems, and refers only the most complex issues to higher-level staff.
• Basic Microsoft software knowledge, including Word, Excel, PowerPoint & Office.
• Desktop publishing knowledge, including Adobe—Photo Shop/In Design, preferred.
• Excellent verbal and written communication skills; Must be comfortable developing and delivering presentations.
• Basic SAP experience preferred.

Must be able to travel 5+ consecutive days per month by road and/or air.