Digital Communications Officer @ Cumbria Health

Job summary

Would you love the opportunity to join a growing organisation and be at the forefront of telling our story?

The Digital Communications Officer is responsible for the development and maintenance of a range of Digital channels and tools, enabling Cumbria Health (CH) to communicate effectively with a range of audiences both internally and externally.

As a digital all-rounder, the post holder will be comfortable planning and writing social media content as well as managing the content for staffweb, keeping the external website updated and continually enhancing its usability, design and content quality

This Position is fixed term for 12 months.

The contracted hours are 30 hours per week.

Closing Date: 13th November 2026

In person interviews will take place on: TBC

WHEN APPLYING FOR THIS ROLE, PLEASE INCLUDE YOUR MOBILE NUMBER ON YOUR APPLICATION SO WE CAN CONTACT YOU IF NEEDED. PLEASE ALSO CHECK YOUR SPAM OR JUNK FOLDER REGULARLY AS EMAILS FROM US MAY OCCASIONALLY BE FILTERED THERE.

We encourage you to apply as early as possible as this job may close earlier than the advertised closing date once enough applications have been received

Please note that we are unable to offer an Employer Sponsored Visa for this role.

Main duties of the job

The post holder will support the organisation with a variety of day- to-day requests including but not limited to:

• Patient and staff stories
• Newsletters
• Internal communications projects
• Major incident communications
• Publication of Briefings
• Corporate publications
• Patient information
• Organisation of events

All staff are expected to work to CH Values:

• Clinically focused - Everything every one of us does is for the patient
• Responsive - We listen and we respond quickly in a patient focused way
• One Team - We work together to provide a high quality service which is organised and consistent, and in partnership with both the local Acute and Community Trusts
• High Standards - We provide skilled professionals working to the highest standards who are passionate about improving patient care
• Growth and Sustainability - With strong roots we will continue to thrive and grow
• Communities - Connecting and engaging to meet local needs

About us

Cumbria Health on Call - CH places the patient, their family and their community at the heart of everything we do. We are an award-winning organisation, the first out-of-hours organisation in the country to be rated as outstanding by the Care Quality Commission (CQC).

We provide primary health care services, both in and out of hours, across Cumbria. We are values-driven and place great emphasis on inclusivity and the wellbeing and development of our staff, while striving to provide a consistently high-quality service. Our service is designed to improve health and wellbeing.

Working for CH can offer flexible opportunities in terms of location, hours and working patterns so you can enjoy a great work life balance. In order to provide the best patient care we understand the importance of ensuring staff satisfaction and are consistently trying to ensure we offer our staff a positive working environment whether that be though training or social events.

Listen to your heart. Have the work life balance you'd love.

Job description

Job responsibilities

This list of duties and responsibilities, which follows, represents the broad range of tasks which may be required to be undertaken either routinely or periodically. This list is not exhaustive and the role may include additional duties which are not listed here.

• Responsible for the development and maintenance of a range of Digital channels and tools, enabling us to communicate effectively with a range of audiences internal and external.
• Assist in the shaping and delivery of an effective communication strategy and assist in the design and promotion of performance management.
• To keep up to date with emerging good practices, technologies and communications strategies whilst sharing and developing this knowledge with the Business team.
• Operate the content management system for the organisation website, keeping the site updated and helping to develop a project to devolve some limited operating capabilities to the various services across CH.
• Ensure all online content is reviewed, up to date and maintained, supporting departments to develop content.
• Develop the website to improve the usability, design and content and to ensure it meets the needs of the organisation
• Develop and manage a social media planner / content calendar, seeking continuous improvements to ensure a continuous social media presence across all CH business
• Monitor website/intranet usage and measuring social media engagement using Google Analytics, and social media tools (e.g. Facebook insights) to create digital communications reports.
• Develop new ways to communicate with patients, staff and stakeholders via digital communications
• Support staff, including those with limited computer skills, to use various digital tools, including social media, to communicate with their colleagues, patients and other stakeholders.
• Write web-friendly documents and creating engaging graphics for our website, intranet and social media channels.
• Manage the digital signage devices used across our sites
• Develop and manage digital communications tools and campaigns.
• Respond to social media posts and feedback comments to relevant departments.
• Maintain and develop the organisations social media policy.
• Keeping abreast of digital developments to ensure the organisation is in line with best practice and undertaking investigations of new developments when requested.
• Manage own workload with minimal supervision
• Work autonomously but within departmental procedures
• Establish and maintain positive working relationships with the operational and management teams across the organisation
• Support Communities teams around Social Media, branding and design of promotional materials.
• To carry out any other reasonable duties in departments/locations as and when required, subject to training and capabilities.

Person Specification

Skills and Aptitudes

Essential

• Skilled at content creation
• Excellent design skills
• Understanding of National NHS initiatives

Qualifications

Essential

• Degree level of education or
• equivalent experience

Knowledge

Essential

• Demonstrable experience in working with non-IT staff to implement digital solutions
• Experience working with Office 365 systems and tools

Desirable

• Experience of developing applications using
• Microsoft Power Apps
• Previous NHS experience

Personal Circumstances

Essential

• Respect confidentiality of patient information
• Demonstrate excellent organisational skills
• Advanced Microsoft office skills
• Demonstrate good attention to detail
• Strong written and verbal communication skills
• Excellent team player & ability to work autonomously
• Proven track record of working to strict deadlines
• Ability to communicate effectively with staff at all levels
• Ability to build rapport and effective relationships at all levels
• Demonstrate initiative

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Cumbria Health

Address

Cumbria Health

4 Wavell Drive, Rosehill Industrial Estate

Carlisle

CA1 2SE

United Kingdom

Employer's website

https://cumbriahealth.co.uk/ (Opens in a new tab)