About this role
🌟 About Mapal We are a fast-growing B2B SaaS company transforming how hospitality businesses operate through technology. Mapal Group provides an integrated platform that helps restaurants, hotels, and contract catering brands optimize operations, empower their teams, and scale efficiently. Operating across Europe, the UK, and LATAM, we continue to expand our footprint as we accelerate our growth.
Mapal is hiring a Senior Growth Marketing Manager to help scale the business from €40M to €100M. Reporting to the VP of Global Marketing, you will lead growth across pipeline generation, conversion, market expansion, and cross-sell. This is a high-impact role for a strategic, hands-on B2B SaaS marketer who knows how to drive demand, improve performance, and deliver commercial results.
Mapal helps hospitality operators digitize manual processes, reduce costs, stay compliant, and improve productivity at scale. 💡 Our Culture Our culture is shaped by six core values: Commitment, Customer Obsession, One Team, Ownership, Resilience, and Think Big. These values drive everything we do, from how we support our customers to how we work together as a team.
- We seek individuals who embody these values, bringing passion and creativity to their work, taking ownership of their contributions, and embracing collaboration and innovation to achieve ambitious goals. 🎯 Role Overview What you’ll own Pipeline growth and conversion Build and execute demand generation programmes that increase qualified pipeline and improve conversion across the funnel.
- Use data, insight, and experimentation to identify what works, scale what performs, and improve what does not.
- Market and ICP expansion Help identify and unlock new markets, segments, and ICP opportunities.
- Shape targeted plans that balance global priorities with local market realities.
- Cross-sell and growth within the customer base Partner with Product Marketing and Commercial teams to identify cross-sell opportunities and bring campaigns to market that increase product adoption and revenue from existing customers.
- ABM and strategic account growth Design and run focused ABM programmes for priority accounts, aligning closely with Sales on targeting, messaging, campaign execution, and follow-up.
- Channel performance and demand scaling Own the performance of growth channels across paid, content-led, lifecycle, partner, and field marketing initiatives.
- Bring rigour to testing, attribution, optimisation, and budget allocation.
- Growth programmes and execution excellence Lead complex, cross-functional initiatives such as website improvements, campaign launches, reporting frameworks, and process improvements that strengthen marketing’s contribution to revenue.
- Team leadership and cross-functional alignment Support and develop high-performing talent within the growth function.
- Build strong working relationships across Sales, RevOps, CS, Product Marketing, and agency partners to ensure coordinated execution and shared accountability.
What success looks like Strong contribution to pipeline and revenue targets Improved funnel conversion and channel performance Clear, actionable reporting and performance visibility Growth programmes that scale across markets and teams Strong alignment between Marketing, Sales, and Revenue teams Why join Mapal Impact Help shape Mapal’s next stage of growth as we scale to €100M and beyond.
- Projects Lead major initiatives including brand repositioning, website transformation, and ABM programmes.
- Team Work with a collaborative, ambitious marketing team and experienced leaders across brand, communications, and product marketing.
- Growth Expand your scope while helping grow Mapal’s presence across international markets.
Culture Join a business that values high standards, creativity, accountability, and results.
Equal Employment Opportunity At Mapal, we believe our differences make us stronger. We’re proud to offer equal opportunities to everyone, no matter your background, identity, or life experience. What matters most to us is your talent, your passion, and the ideas you bring to our team. We’re committed to creating an inclusive workplace where everyone feels valued, respected, and supported. In line with applicable European regulations, we provide reasonable accommodations for candidates and employees with disabilities. If you require any assistance during the application or interview process, please inform the Talent Acquisition team.