About this role
Mapal Group is looking for a Business Development Manager to join our GTM-SALES team 🚀 This role role is a key position in the company’s growth strategy. It is exclusively focused on outbound prospecting, within a defined market and ICP, with the objective of creating qualified opportunities for the Sales team. The BDM is responsible for proactively generating pipeline by targeting the right accounts and decision-makers, and by running structured and personalized outbound campaigns. You’ll also be responsible of generate a consistent and predictable flow of qualified meetings through outbound activities by: 🔹Precisely targeting the defined ICP. 🔹Running high-performing multichannel campaigns. 🔹Actively contributing to the structuring and continuous improvement of the outbound strategy. Key responsibilities Outbound Prospecting and Opportunity Generation 🔹Focus exclusively on outbound prospecting within the assigned market and defined ICP. 🔹Identify, target, and contact prospects through multichannel actions (calls, emails, LinkedIn, etc.). 🔹Qualify prospects according to defined criteria and generate high-value meetings for the Sales team. Building and Managing Prospecting Campaigns. 🔹Prepare and execute various outbound prospecting campaigns, adapting to: -Multiple people (executives, operations, HR, IT, etc.), -Different use cases and business challenges. 🔹Adapt messaging, sequences, and channels based on the targeted and their level of maturity. 🔹Continuously test, analyse, and optimize campaigns (messaging, hooks, channels). Messaging Mastery and Product Expertise 🔹Develop in-depth knowledge of Mapal’s solutions and value proposition. 🔹Use elevator pitches and scripts while intelligently adapting them to each prospect. 🔹Be able to challenge prospects and create interest from the very first interactions. Collaboration with Sales & SDR Teams 🔹Work closely with Sales teams to: -Align on qualification expectations, -Improve the quality of meetings handed over. 🔹Share field feedback (objections, market signals, prospect feedback). 🔹Collaborate with other SDRs / BDRs to share best practices and improve overall team performance. Organization, Discipline, and Reporting 🔹Maintain exemplary discipline in the CRM (activity tracking, qualification, notes). 🔹Track and manage outbound activity using the tools provided by the group. 🔹Proactively suggest improvements to outbound processes. Events (if applicable) 🔹Participate in trade shows, events, or business travel related to the assigned market, if the Inbound team requires support. 🔹Represent the company consistently with Mapal’s vision and standards. Performance Indicators (KPIs) 🔹Number of qualified meetings generated. 🔹Conversion rate from outbound actions to opportunities. 🔹Volume and quality of pipeline created. 🔹Compliance with activity targets of a minimum of 50 calls per day. 🔹Quality of data and CRM tracking.