About this role
- Drive integrated digital marketing strategies across BUs and regions - Plan and execute cross-channel campaigns incl. social, web and email - Manage organic social media, editorial calendars and publishing - Develop content assets incl. articles, case studies, videos and newsletters - Optimize lead generation through CTAs, landing pages and campaign journeys - Coordinate BU and regional requirements and translate them into actions - Monitor KPIs, prepare reports and derive optimization measures - Manage campaign timelines, deliverables and project execution - Liaise with Sales, agencies, CRM (Pipedrive), Web and internal stakeholders Ihr Profil: - University degree in Marketing, Communications, Business Administration, Media or a related field; alternatively relevant vocational training with professional experience - 3-5 years of relevant experience in digital marketing, campaign management, social media, content marketing or related fields - Experience in planning & executing integrated, cross-channel marketing campaigns & managing corporate or brand social media channels - Knowledge of digital customer journeys, lead generation, analytics, KPI reporting & performance optimization - Experience coordinating stakeholders, BUs & international teams; strong project management skills - Fluent English and German - Severely disabled applicants with equal aptitude are given preferential treatment