Now hiring

Head of Retail Media (all genders) (Medienmanager/in) @ Deutsche Lufthansa AG

DEA23, DEOnsiteFull-time
Apply with ResuMinder

Opens on the employer's site

About this role

What you'll do - Own the Eurowings Media P&L, driving revenue growth, profitability, pricing, forecasting and commercial performance - Define and execute the commercial strategy, building relationships with advertisers, agencies, tourism organisations and strategic partners - Lead the scale-up and launch of Eurowings Media products, building a profitable and scalable business - Drive the media product and monetisation roadmap, covering formats, sponsorships, pricing and new revenue opportunities - Develop a travel media portfolio across digital, onboard and partner channels - Leverage first-party data to create audience and targeting solutions - Establish measurement frameworks for campaign performance, engagement and brand impact - Manage the ad tech and partner ecosystem, including platforms, agencies and technology providers - Build efficient operations for campaign delivery, reporting, billing and partner support - Ensure privacy, compliance, brand safety and an excellent customer experience - Lead a high-performing team and strengthen Eurowings market presence and reputation Ihr Profil: What you'll need - Several years of experience in retail media, digital advertising, publisher monetisation or ad tech, with responsibility for P&L and revenue growth - Proven success scaling and monetising media or audience-led businesses - Strong analytical, commercial and communication skills - Strong network across advertisers, brands and agencies; travel experience is a plus - Expertise in digital advertising, media sales, audience data and measurement - Experience driving commercial growth, new revenue streams and sales operations - Knowledge of GDPR and data privacy - Experience leading teams and senior stakeholders - Fluent German and English What you'll bring - Entrepreneurial mindset and commercial ownership - Strategic thinker with hands-on execution skills - Strong stakeholder management and collaboration - Customer-focused approach balancing revenue and experience - Leadership style that develops talent and drives performance For this position, the annual salary starts at a minimum of €100,000 and depends on your qualifications, experience, and level of responsibility Ergänzende Informationen: Anforderungen an den Bewerber: Expertenkenntnisse: Medienmanagement

Ready to apply?

Install the ResuMinder extension and we'll auto-fill the application in seconds — no rewriting.

See how your CV scores