About this role
What are you going to do as Field Marketing Manager?
The marketing leader of your territory – you own the regional GTM plan end to end, in true partnership with your regional Sales leader, and you’re accountable for the pipeline that plan is built to deliver.
Lead the Sales & Marketing relationship for your region: pipeline and forecasting calls, co-owned funnel metrics, agreement on what a qualified lead looks likeOwn lead, MQL, SQL, and pipeline targets for your region, tracked by new logo vs. upsellRun the quarterly work-back process with your Sales leader: turn the bookings target into a pipeline plan and close the gapBuild the full-year regional GTM plan bottom-up, combining global direction with local market knowledge and pipeline targetsAdjust the plan quarterly as a living document; decide which programs and events are worth your region’s time within budgetLocalise global campaign briefs and GTM launches for your region’s ICP, language, and buyer personasSelect and run regional events, executive dinners, webinars, and shows with a clear activation playbook and meeting targetsOwn post-event follow-up so no lead in your region goes cold; feed field intelligence back to Demand Gen and ContentWhat you’ll own
The regional field marketing plan and calendar in fullProgram and event selection, budget, and execution for your territoryRegional pipeline and funnel metrics, jointly with your Sales leaderWhat success looks like (in the first 6-12 months)
Your region’s GTM plan is built, aligned with Sales, and generating the pipeline it was designed toSales leadership sees you as a co-owner of the number, not a support functionYour events and campaigns clearly outperform a generic global rollout Are you our new Field Marketing Manager?
Required experience & strengths
Proven experience in field marketing, events, or integrated demand gen, ideally multi-regionExperience in B2B SaaS; track record building and managing a full event portfolioConfident operating rhythm: planning, prioritization, and stakeholder managementComfortable owning a number alongside Sales, not just reporting on activity
What we offer
26 days of holiday per year, plus public holidays and your birthday offConsistent career development and support from your sales managerWorkplace flexibility: a hybrid of home/office working10 to Grow: An annual training budget equivalent to 10% of your basic salary to be used on a wide variety of training opportunitiesClient exposure within the first 1 – 2 weeks of startingAn exciting, supportive, international, and multicultural environment that prioritizes employee wellbeing and a healthy work-life balance.Great company benefits including team outings and rewards, a generous pension plan, private healthcare, cycle-to-work scheme, tech scheme, Perkbox membership and more!Please Note
The successful candidate must, by the start of the employment, have permission to work in the UK.
At TOPdesk, we’re passionate about creating an inclusive workplace that promotes and values diversity. We welcome and encourage applications from people of all backgrounds, ages, identities, religions, disabilities, and with a culturally or linguistically diverse background.
Research shows that women and people from disadvantaged backgrounds are much less likely to apply for a role if they don’t meet 100% of the criteria. If you feel like you meet most but not all the criteria, and genuinely have a strong passion for & desire to learn, then we’d be happy to help you acquire those skills at TOPdesk and we encourage you to apply.
Please give us some background in your cover letter so we know how to consider your application. We embrace flexibility to allow our people to manage the changing demands of work, personal, and family life.
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