About this role
Your new company Are you an experienced marketing professional who knows how to turn campaigns, events and customer touchpoints into memorable brand experiences?
This is an exciting opportunity to shape how customers experience this organisation across media, exhibitions, showrooms and digital channels. As a Brand Marketing Specialist, you will develop integrated marketing activity that builds awareness, generates high-quality leads and supports business growth across residential and commercial markets.
The marketing function plays an important role in creating exceptional customer experiences, strengthening brand consideration and helping customers understand its solutions. You will join a collaborative marketing environment, working with colleagues across Sales, Product Management, Training, Corporate and Sales Planning. You will also manage relationships with media agencies, event organisers, technology partners and other external suppliers.
Your new role Reporting to the Marketing Manager, you will develop and optimise the brand experience through media, events, showrooms and customer communications.
You will plan and improve integrated media campaigns across online and offline channels, including always-on lead generation activity. Your focus will be on increasing brand awareness, customer engagement, lead quality, conversion and return on investment.
Key responsibilities will include:
Planning and optimising online and offline media campaignsManaging lead generation and nurturing programmes across the customer journeyDeveloping customer journey and conversion strategiesDelivering exhibitions, events and engaging brand activationsCoordinating event communications, logistics and lead follow-upDeveloping showrooms, demonstration spaces and experience environmentsSupporting Sustainable Home Centres and partner experience locationsCreating end-user communications, content plans, newsletters and marketing assetsDelivering targeted customer engagement and marketing automation campaignsMonitoring campaign performance, lead generation, conversion and return on investmentManaging project budgets, purchase orders, supplier records and financial processesEnsuring marketing data is managed in accordance with GDPR requirements You will work closely with internal stakeholders and external partners to ensure every project reflects the organisation's brand values, key messages and strategic objectives.
What you'll need to succeed You will be an experienced, customer-focused marketing professional with a strong background in marketing communications and digital marketing. You will be comfortable managing several projects simultaneously and delivering results in a busy, pressured environment.
To succeed in this role, you will need:
At least five years' experience in a marketing and/or communications roleExperience of working within a technical product sectorProven experience across marketing communications and digital marketingKnowledge of direct marketing, channel marketing and lead generationExperience of organising events, exhibitions or brand activationsStrong project management and budget management skillsThe ability to manage agencies, suppliers, venues and event partnersAn understanding of market trends and changing customer needsExcellent written, verbal and presentation skillsStrong attention to detail and a commitment to accurate, relevant communicationsThe ability to work independently and deliver measurable resultsA degree in business, marketing or a relevant vocational equivalent Membership of the Chartered Institute of Marketing would be desirable but is not essential.
Experience with platforms such as Salesforce, SAP CRM, Dotdigital, Formstack, Adobe Experience Manager, Adobe Creative Suite, SharePoint, SurveyMonkey or CrowdComms may also support your success in the position.
What you'll get in return This is offered as a 12-month Fixed Term Contract to cover maternity, with a salary range of £42,000 - £52,000 per annum.
Other benefits include (but are not limited to) hybrid working (3 days on-site), 33 days annual leave (including bank holidays), the option to buy or sell up to 5 days annual leave, private medical insurance and pension.
What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to Jessica Dando now.
If this job isn't quite right for you, but you are looking for a new position, please contact us to arrange a confidential discussion about your career.
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