About this role
CRO Manager
Macclesfield (Office Based) | Up to £60,000 + Benefits
This is an opportunity to take ownership of a growing Conversion Rate Optimisation function within a high-performing digital business. You will lead experimentation across multiple customer journeys, influence commercial strategy, and play a key role in shaping the future of the CRO capability while delivering measurable business impact.
The Company
They are a well-established digital organisation operating multiple high-traffic online platforms across a range of sectors. Driven by data, performance marketing, and customer experience, they generate significant volumes of customer enquiries through sophisticated acquisition channels.
With substantial investment in digital marketing and a strong focus on continuous improvement, they are committed to using experimentation, analytics, and technology to optimise customer journeys and commercial outcomes. This is a business that values innovation, collaboration, and evidence-based decision making.
The Role
You will lead the CRO strategy and experimentation roadmap across a portfolio of high-traffic lead generation journeys.
Responsibilities include:
Owning and managing the conversion rate optimisation roadmap.Developing data-driven hypotheses and building a structured testing programme.Designing, building, and validating A/B tests using HTML, CSS, and JavaScript.Executing experiments through an experimentation platform and ensuring reliable implementation.Using behavioural analytics tools to identify user friction and optimisation opportunities.Analysing test results and translating insights into commercial recommendations.Prioritising experimentation activity based on business impact, traffic levels, and lead quality.Collaborating with Marketing, Technical, and Compliance teams to deliver optimisation initiatives.Presenting findings, forecasts, and recommendations to senior stakeholders.Supporting the development of CRO processes, frameworks, and future team growth. Your Skills & Experience
Strong commercial experience in Conversion Rate Optimisation within high-traffic digital environments.Hands-on experience building and deploying A/B tests using HTML, CSS, and JavaScript.Solid understanding of experimentation methodology, statistical significance, and test analysis.Experience using experimentation platforms such as Convert.com or similar tools.Knowledge of behavioural analytics platforms including tools such as Mouseflow, Clarity, FullStory, or equivalent.Strong understanding of user experience principles and customer journey optimisation.Commercial mindset with the ability to balance conversion growth, lead quality, and profitability.Excellent stakeholder management and communication skills.Experience working within fast-paced digital marketing or performance marketing environments. What They Offer
Clear progression opportunitiesCollaborative and supportive working environmentAdditional employee perks and incentives How to Apply
If you are an experienced CRO professional looking to lead experimentation at scale and make a meaningful commercial impact, apply today to learn more about this opportunity.