About this role
About the Role <div style="text-align:justify;">You will take over CODE's paid campaigns, with Meta Ads and Google Ads as your core channels. Working with Growth, Admissions and our in-house content team, you will attract prospective students to our Bachelor's and Master's programmes.</div><br><strong>MAIN RESPONSIBILITIES</strong><ul><li>Plan and run Meta Ads and Google Ads campaigns, including setup, budget allocation, uploads and day-to-day optimisation.</li><li>Check links, UTMs and conversion tracking; monitor spend, lead quality and application outcomes.</li><li>Run focused tests and share clear results with Growth and Admissions.</li><li>Strategize and conceptionalize performance creatives to find our next winner ad (video or image)</li><li>Work with the in-house content team on ad concepts and creative feedback; the team produces the assets.</li></ul><strong>REQUIREMENTS</strong><ul><li>Hands-on experience managing paid campaigns, ideally across Meta Ads and Google Ads.</li><li>Comfortable managing budgets, conversion tracking and performance metrics.</li><li>German at B2 level and English at C1 level or higher.</li><li>Clear communicator who works effectively with Growth, Content and Admissions colleagues.</li><li>Ability to step and speak in front of the camera</li><li>Basic skills to edit videos and images with tools of your choice</li><li>Strong copywriting ability with a sense what speaks to audiences and what has a potential to go viral.</li></ul><span style="border:0px solid;margin:0px;font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);font-family:Arial, Helvetica, sans-serif;"><strong style="border:0px solid;margin:0px;font-weight:600;">What you can expect:</strong><br style="border:0px solid;margin:0px;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"></span><ul style="border:0px solid;margin-top:0cm;font-size:14px;font-style:normal;font-weight:400;text-transform:none;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';background-color:rgb(255,255,255);"><li style="border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;">Permanent contract</li><li style="border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;">Full-time position</li><li style="border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;">Campus located in lively Neukölln—work in one of Berlin’s most dynamic neighborhoods</li><li style="border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;">Responsible role in a motivated and supportive team</li><li style="border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;">Modern work environment with flexible hours and remote work options</li><li style="border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;">25 days of annual leave (20 statutory + 5 extra from us)</li><li style="border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;">Retirement & pension plans to help you plan for the future</li><li style="border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;">BVG ticket benefit: 5% discount plus an additional €15 monthly contribution from CODE</li><li style="border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;">Access to Masterplan learning platform for professional growth</li><li style="border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;">Summer and winter employee events for team bonding and fun</li><li style="border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;">10 sessions per year with Nilo.Health for your mental wellbeing</li></ul>