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Digital Marketing Manager – SEA & Growth Strategies (m/w/d) @ lemundo

HamburgOnsiteFull-time
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Das kannst Du bewegen <ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Be Strategic &amp; Account Leader:</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du übernimmst die strategische Entwicklung und Konzeption der Digital-Marketing-Strategie (Fokus auf A- und B-Kunden) und bist die zentrale Ansprechperson für strategische Fragestellungen auf Augenhöhe</span></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Drive Full-Funnel Performance:</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du steuerst und entwickelst die Performance-Strategie kontinuierlich weiter – mit klarem Fokus auf SEA (Google Ads, Microsoft Ads) sowie der gezielten Einordnung der Kanäle in den gesamten Marketing Funnel</span></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Explore Amazon Growth:</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du hast Lust und Interesse, Dich optional auch im Bereich Retail Media einzubringen – von der strategischen Betreuung von Amazon-Accounts (Seller/Vendor Central) bis hin zur Optimierung </span></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Think AI-First &amp; Scale:</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du nutzt Deine Begeisterung für KI und Innovation, um smarte, KI-gestützte Prozesse im operativen Management aufzubauen, Workflows zu automatisieren und wiederverwendbare Reporting-Strukturen zu schaffen</span></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Collaborate &amp; Elevate:</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Verankert im Squad </span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;text-decoration:none;">Performance &amp; Commerce</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">, arbeitest Du eng verzahnt mit den benachbarten Squads </span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;text-decoration:none;">GEO &amp; SEO</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> sowie </span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;text-decoration:none;">Brandformance &amp; Social</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> zusammen, reduzierst Komplexität für den Kunden und nutzt kanalübergreifende Synergieeffekte optimal aus</span></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Build Growth:</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du erkennst Cross- und Upselling-Potenziale, verantwortest Zielerreichung sowie Rentabilität und treibst den regelmäßigen Austausch von Best Practices und internen Standards voran</span></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Shape Success:</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Du hältst den direkten Kontakt zu Partnern wie Google, stellst durch interne Audits eine exzellente Kampagnenqualität sicher und bringst proaktiv neue Impulse für unseren gemeinsamen Wachstumskurs ein</span><br></span><br></span></li></ul> Das bringst Du mit <ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Erfahrung &amp; Expertise:</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Mindestens 3 Jahre relevante Berufserfahrung (idealerweise im Agenturumfeld) in der Konzeption, Steuerung und Optimierung von SEA- &amp; Performance-Marketing-Kampagnen</span></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">AI &amp; Innovation Spirit:</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Starke KI-Erfahrung und die Begeisterung, neue Tools und KI-gestützte Automatisierungen proaktiv in den Arbeitsalltag zu integrieren</span><br></span></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Macher-Mentalität:</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Eine extrem schnelle Auffassungsgabe, ausgeprägte Eigeninitiative und eine vollkommen selbstständige, lösungsorientierte Arbeitsweise</span></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Fundierte Kanal-Expertise:</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Tiefer Überblick über Google Ads und Microsoft Ads sowie deren strategische Einordnung im Marketing Funnel</span></span></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Amazon Expertise &amp; Offenheit (Nice to have):</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Erste Erfahrungen im Bereich Amazon Advertising sind ein Plus – noch wichtiger ist uns jedoch Deine Bereitschaft und Neugierde, Dich in diesen Themenbereich einzuarbeiten und Wachstumspotenziale zu heben</span></span></span></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Analytisches Denkvermögen:</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Hohe Zahlenaffinität, ausgeprägtes Verständnis für Daten und die Fähigkeit, komplexe Performance-Ergebnisse klar und verständlich auf Kundenseite zu vermitteln</span></span></span></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Communicate with Impact:</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Souveräne, transparente und mutige Kommunikation – sowohl intern als auch extern. Fließende Deutsch- und gute Englischkenntnisse in Wort und Schrift</span></span></span></span></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Ausbildung:</span><span style="font-size:11pt;font-family:'Public Sans', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Abgeschlossenes Studium (z. B. BWL, Marketing, Kommunikation, Medien) oder eine vergleichbare Qualifikation mit relevanter Berufserfahrung</span></span></span></span><br></span></li></ul> Das bieten wir Dir <ul style="border:0px solid;color:rgb(32,32,32);font-family:Inter, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><li style="border:0px solid;margin:0px;"><p style="border:0px solid;margin:6pt 0px 4pt;line-height:1.38;"><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Spannende Projekte &amp; Kunden: </span><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Abwechslungsreiche Aufgaben bei namhaften Kund:innen im E-Commerce – Deine Ideen zeigen direkt Wirkung</span></p></li><li style="border:0px solid;margin:0px;"><p style="border:0px solid;margin:6pt 0px 4pt;line-height:1.38;"><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Tech &amp; Innovation Mastery: </span><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Unbeschränkter Zugang zu den führenden E-Commerce- und Performance-Tools am Markt sowie die absolute Freiheit, neue KI-gestützte Ansätze und Workflows im Arbeitsalltag auszuprobieren</span></p></li><li style="border:0px solid;margin:0px;"><p style="border:0px solid;margin:6pt 0px 4pt;line-height:1.38;"><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Flexibles Arbeiten &amp; Balance: </span><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Hybrides Arbeiten, Teilzeitoptionen und modernes Büro-Loft im Herzen der Schanze</span></p></li><li style="border:0px solid;margin:0px;"><p style="border:0px solid;margin:6pt 0px 4pt;line-height:1.38;"><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Wachstum &amp; Learning: </span><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Individuelles Weiterbildungsbudget (insb. für KI- und Marktplatz-Trends), klare Karrierepfade und Raum für persönliche und fachliche Entwicklung</span></p></li><li style="border:0px solid;margin:0px;"><p style="border:0px solid;margin:6pt 0px 4pt;line-height:1.38;"><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Sprachen &amp; Skills: </span><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Wöchentliche Englisch- und Deutschkurse zur Verbesserung der Sprachkenntnisse</span></p></li><li style="border:0px solid;margin:0px;"><p style="border:0px solid;margin:6pt 0px 4pt;line-height:1.38;"><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Gesundheit &amp; Ergonomie: </span><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Coaching für gesundes Arbeiten sowie finanzielle Unterstützung bei ergonomischer Ausstattung für Homeoffice und Office</span></p></li><li style="border:0px solid;margin:0px;"><p style="border:0px solid;margin:6pt 0px 4pt;line-height:1.38;"><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Mobilität &amp; Anbindung: </span><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Fahrtkostenzuschuss, zentrale Lage, perfekte Anbindung und alternative Mobilitätsoptionen</span></p></li><li style="border:0px solid;margin:0px;"><p style="border:0px solid;margin:6pt 0px 4pt;line-height:1.38;"><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Gestaltungsspielraum &amp; Verantwortung: </span><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Kurze Entscheidungswege, schnelle Übernahme von Verantwortung und viel Platz, um innovative Automatisierungslösungen und neue Amazon-Services eigenständig zu etablieren</span></p></li><li style="border:0px solid;margin:0px;"><p style="border:0px solid;margin:6pt 0px 4pt;line-height:1.38;"><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Team &amp; Kultur: </span><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Familiäres Umfeld, motivierende Atmosphäre, Kennenlernen des Teams vor Vertragsbeginn</span></p></li><li style="border:0px solid;margin:0px;"><p style="border:0px solid;margin:6pt 0px 4pt;line-height:1.38;"><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Office &amp; Benefits: </span><span style="border:0px solid;margin:0px;font-size:11pt;font-family:'Public Sans', sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Frisches Obst, Premium-Kaffee, gekühlte Getränke und ein inspirierendes Arbeitsumfeld</span></p></li></ul>

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