About this role
About the role We’re looking for a Marketing Specialist to join our Marketing team and help shape how tbi bank connects with customers across digital and offline channels. This is a hands-on role for someone who enjoys turning ideas into execution, from social media campaigns and website content to brand communication, consumer insights, and performance reporting. You’ll work closely with the Marketing Lead, Creative, Performance, Sales, and wider business teams to ensure our communication is relevant, consistent, and aligned with our commercial objectives. What you get to do in this role Lead execution of our communication strategy across digital and offline touchpoints. Take care of the day-to-day and business as usual tasks for our comms in the local market and contribute to strategy formulation and concepts creation. Social Media: Own monthly calendar planning, working together with Marketing Lead. Identify opportunities, brainstorm on ideas, take care of briefs to design team, publish content, align with performance team on promotion, help tbi team stay in touch with latest trends and develop new channels. Website: content maintenance and updates, using site CMS. Brand consistency: monitor communication elements and digital assets and maintain a consistent messaging & tone of voice, adhering to brand guidelines. Reporting: Sentiment tracking, “listen” to voice of consumers and target audience, help translate this into actionable insights. Occasional reporting on digital KPIs. Handle some necessary tasks on corporate ERP to ensure budget approvals and payments flow smoothly.