About this role
Senior Performance Marketing Executive Bolton (hybrid, 2 days in office)
£35k
The role Our client is an international ecommerce retailer looking to hire a brand new Senior Performance Marketing Executive to take ownership of their paid social channels. You’ll drive high-quality traffic, conversions and revenue, mainly in the UK but also supporting growth in international markets in a long established, well known Retail brand.
You’ll run Paid Social day to day and work with the Head of Digital & Ecommerce to manage the external Google Ads and Affiliate agencies. You’ll work alongside an in-house creative team, and you’ll have real autonomy without being micromanaged!
What you’ll do
Own paid social end to end (Meta, TikTok, Pinterest) to drive DTC acquisitionAct as the main contact and commercial driver for the Google Ads (PPC, PMax, Shopping) and Affiliate agencies, holding them to KPIs and ROI targetsBrief, test and iterate ad creative with the in-house team, based on the dataReport on daily and weekly performance (ROAS, CPA, CTR) using GA4 and platform dashboardsSupport localisation and execution across international storefrontsTrack daily and weekly spend against budget and efficiency targets What you’ll bring
2+ years in performance marketing or paid media, ideally in ecommerce or consumer goods (DTC)Hands-on Meta Ads Manager experience, with a track record of scaling budgets profitablyExperience managing Google Ads and Affiliate partners to hit targetsStrong analytical skills, confident in GA4 and spreadsheets (Triple Whale is desirable)Solid understanding of the ecommerce funnel, CRO and attributionOrganised, proactive and comfortable working at pace with end-to-end ownershipInternational marketing or localised ad compliance experience is an advantage As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.