About this role
As a Marketing Manager, you'll play a key role in growing audiences and communities across a portfolio of international conferences, content products and industry-leading brands. Working across APAC, you'll connect senior decision-makers with the insights, events and innovations shaping some of the world's fastest-evolving sectors. From food-tech and ag-tech to nutrition and sustainability, your campaigns will help accelerate the conversations, ideas and innovations driving the future of the industry.
Partnering closely with production, commercial, content and partnerships teams, you'll deliver integrated marketing campaigns that drive audience growth, delegate acquisition and customer engagement, contributing directly to the commercial success of the portfolio.
What You’ll Be Doing Delivering multi-channel marketing activity across email, paid search, paid social, organic social media, partnerships and website channels Developing and delivering integrated marketing campaigns that drive audience growth, delegate acquisition and customer engagement across a portfolio of events and content productsCreating audience development strategies, campaign messaging and customer engagement plans in partnership with production, content and commercial teamsDriving event attendance and audience acquisition through effective campaign planning, optimisation and performance managementBuilding and managing media, association and marketing partnerships that extend market reach and support customer acquisitionMonitoring campaign performance, audience trends and conversion metrics, using data and insights to improve future activity and return on investmentManaging campaign assets, customer journeys, website content and stakeholder communications to deliver a seamless customer experience What You’ll Need A background in B2B, event or digital marketing, with experience delivering integrated marketing campaigns across multiple channelsProven experience marketing to audiences across APAC, with particular expertise in ChinaFluency in written and spoken Mandarin and English, with the ability to create campaigns and engage stakeholders across both languagesStrong knowledge of audience development, delegate acquisition and customer engagement strategiesHands-on experience across digital marketing channels, including email marketing, paid media and social mediaConfidence interpreting campaign data, audience trends and performance metrics to optimise results and inform future activityExcellent stakeholder management and project management skills, with the ability to manage multiple campaigns and priorities simultaneously Benefits & Initiatives 18 days of annual leave plus Singapore public holidays (pro-rata for part-time). Private Healthcare Paid sick leave (subject to eligibility criteria)Paid childcare leaveOne paid volunteering day per year to support a charity or community initiative of your choiceEquity, Diversity & Inclusion initiatives, supported by employee-led networks and proud to be a Disability Confident Committed employerHybrid and agile working opportunities