About this role
Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.
Client Details
A global travel brand (B2B)
Description
Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growthLead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channelsOwn digital marketing performance, large budget optimisation and ROI across multiple international marketsDrive website optimisation and conversion rate improvement through testing, analytics and personalisationBuild scalable marketing automation and lead nurture programmes aligned to the B2B buyer journeyPartner with sales and marketing leadership to optimise lead management, scoring and pipeline performanceOversee reporting, attribution and performance dashboards to inform strategic decision-makingShape global SEO and organic growth strategies alongside content and digital teamsLead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions
Profile
10+ years' experience in demand generation, growth marketing and digitalExperience leading international B2B marketing teams (This is essential)Experience working at a Head of + level previously is essentialStrong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketingExperience managing large paid media and digital budgetsA data-driven approach with experience managing marketing-attributed pipeline, revenue and ROIStrong commercial acumen and experience working closely with sales leadershipExcellent stakeholder management skills, with the ability to influence senior leaders across global marketsExperience leading distributed teams and driving performance across multiple regions
Job Offer
£70k - £80k
Bonus and Benefits
Central London - Hybrid - 3 to 4 days a week onsite