About this role
Job Overview:
The Brand Manager is responsible for adapting a brand strategy for the company's target market; maintain brand integrity across all company marketing initiatives and communications and manage a portfolio of assigned products.
Duties and Responsibilities:
- Define visibility standards, planograms, and POS material in coordination with the supplier.
- Contribute to the brand’s SKU planning and rationalization to maximize overall brand potential.
- Define price structures reflecting competitive trade margins of the category.
- Set annual promotion plans and budgets, aligning with the KFF marketing plan formats.
- Submit briefs to agencies for ATL & BTL promotion direction.
- Measure the outcome of BTL and ATL campaigns and report results to suppliers.
- Plan and place orders based on forecasts, in coordination with the Sales & Unit Manager.
- Present and negotiate annual budgets and promotions with suppliers.
- Monitor share of ATL spending versus main competitors and take appropriate action.
- Audit A&P spending alignment with the A&P budget and take corrective actions where necessary.
Qualifications:
Between 3 and 5 years of experience in a related field.
Bachelor’s degree in business administration or any related field.