About this role
JOB SUMMARY:
The senior paid search manager is the go-to to execute search campaigns. They are a reliable source on the day to day campaign planning, execution, and analysis of client needs. They are an engineer of the media team process with a voice to always make it more efficient. This position is vital to the media team from an execution standpoint, but it is also the position that you start to hone strategic skills that will become vital to more senior positions ROLE RESPONSIBILITIES:
Monitor campaign pacing and delivery and Day to Day communication with internal staffDevelop creative, innovative approaches to strategically reach target audiences and hit success metricsAssess media performance to determine whether campaign is meeting objectivesHelp manage vendor relationships and ongoing optimizations across various clientsManage flow of client media related issues by creating solutions and resolving problems CORE RESPONSIBILITIES: Program Management
Works with senior media manager and biddable media director to craft paid search strategy for expansion and upsellsCreates and executes paid search campaigns for assigned clientsEffectively manages paid search channels and various campaign strategies/targetingOversees the execution and optimization of paid search campaigns with aggressive back end goalsUnderstands multi-channel optimization best practices and articulates knowledge and client deliverables effectivelyResponsible for execution and final QA of approved plan across search platforms, including all campaign components prior to launch (campaign, ad group, keyword, settings, locations, ad copy)Effectively creates and delivers client presentations and provides thought leadership to clientsWorks with Reporting team to craft insightful, meaningful reports and presents important reporting to client including monthly wrap ups, QBRs, on-site client strategy sessionsEffectively test keywords, bids, and settings to stay ahead of new opportunitiesDevelopment and recommendation of optimizations and/or testing plansResponsible for recommending campaign adjustments based on performance trendsResponsible for campaign reporting and developing clear insights with strategic actionable next stepsTeam Leadership & Development
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosityAdopts stated media management standards and biddable media management best practicesWorks closely with senior media manager and biddable media director for on-going leadership trainingCollaborates with paid media leaders across disciplines and other departments to share insights, POVs, and advance Fusion92’s global paid media offeringProcess Improvement
Assists in the development and documentation of paid search best practices for improving operational efficiencies within the team and the groupInterfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clientsKeeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the businessCommands data analysis of key paid search metrics to identify, recommend and implement changes for increasing the performance of client programs MINIMUM QUALIFICATIONS:
Bachelor’s Degree1.5+ years of paid search media experience (Execution & day to day management)Master of paid search platforms with Google, Bing, and Yahoo includes a solid understanding of each engine’s core features, as well as a technical understanding of each engine’s advertising capabilitiesHave a passion for media and to stay in the loop on the latest paid search trends, capabilities and platformsExperience using DoubleClick (ad-server) for tracking purposes, experience using Doubleclick Search on paid search channels a plusHave strong self-management and organizational skills being able to manage multiple projects at once utilizing internal toolsExperience handling marketing budgets and developing insights based on campaign resultsSelf-motivated, well-organized and assertive, with strong analytical and deductive skillsStrong interpersonal, written and verbal communication skills for effective client relationsTeam player – dependable, respectful, and communicativeFun & positive attitude All your information will be kept confidential according to EEO guidelines.