About this role
Associate Director, Analytics The Associate Analytics Director will raise the bar across the agency by fueling a culture of data driven results in everything the agency does. They will be responsible for managing the analytics work across a variety of clients. This role supports the data driven strategy to grow both client and Fusion92 business. ROLE RESPONSIBILITIES:
Strategy, management, and ongoing reporting and insights for major web propertiesProvide performance measurement and actionable insights around program optimization to clientsCollaborate with internal teams and marketers to help identify and develop program solutions that meet identified marketing objectives vis custom analysis and data driven insightsTranslate complex concepts into meaningful data-driven stories that resonate with clients and highlight Fusion92’s valueDevelopment of POVs on methods to address different measurement needsDevelopment of Multi Touch Attribution modeling across client marketing channelsDevelop and apply advance proprietary models that identify linkages between all conversions and all media driversAsses business and marketing channels to develop a roadmap with possible solutions to measure resultsData visualization and advanced reporting: Assist with moving away from Excel/PowerPoint-centric reporting by contributing to the design and implementation of interactive, web-based reporting
EXPERIENCE & SKILLS REQUIRED
6+ years’ experience in an industry where the focus has been on pulling large datasets and deriving insights from themExperience with digital campaign analysis (display, mobile, social media, search and/or email)Expertise working directly with clients, and managing expectations and projects to ensure all needs are addressedBachelor’s Degree – ideally with a concentration in advertising/marketing, business, engineering, or statistics/mathematicsExcellent written and verbal communication skills and the ability to work well in a highly collaborative team environmentExperience successfully leading technical projects across teams with multiple stakeholdersExpertise with an web analytics platform (Google Analytics, Webtrends, Omniture/Adobe Analytics)Advanced Microsoft Excel skills, PowerPoint skills, and/or Tableau skillsDemonstrated strong problem solving and project management skillsProactive approach to internal team needs and client needsTeam player – dependable, respectful, and communicativeFun and positive attitudeStrong work ethicAble to work independently and balance multiple tasks All your information will be kept confidential according to EEO guidelines.