About this role
What You’ll Do:
Oversee and execute complex automated marketing programs within Pardot and work closely with the Programs Management Team and Product Managers to maximize effectiveness of each programAdminister marketing automation – creation, scheduling and performance reporting on emails, forms, landing pages, and campaigns; list creation and segmentation; build nurture programs based on list segmentations; support and troubleshoot CRM integration as well as connectors to different marketing technologies; user and asset managementCreate user personas and segmentation rules to create compelling content strategies and customer journeys.Optimize the lead scoring model and manage the process to increase success of lead quality and volumeBuild new campaign workflows for drip campaigns, including targeting and timing logic, if/then scenarios that include more targeted workflows based on responsive behavior, call-to action logic, from logic and automated tasksProgressive Profiling for higher conversionsTroubleshoot any reported errors, ensuring that campaigns fire as designed, opt-outs are processed successfully, and correct variable fields are being used for personalizationOwn and maintain marketing specific dashboards in BI and/or CRM softwareEstablish, document, and maintain scalable processes that ensure best practices in campaign and lead managementProvide insights to stakeholders for campaign performance, demand generation metrics and KPIs with Pardot and Salesforce and/or other BI platformsCollaborate with Salesforce Administrator to perform data de-duping and clean up procedures, including data migrations and mass data uploads Who You Are & What You Bring
3+ years of Salesforce experience.3+ years of Salesforce Pardot experience.BA/BS requiredPardot certification preferredAbility to work independently and as part of a cross-functional teamDemonstrated written and verbal communication and interpersonal skillsComfortable working in a fast-paced environment where strategies or campaigns can quickly shift as business needs warrantSolid knowledge of HTML/CSS coding for emailExperience managing paid media platforms focused on lead generation is a plus.Strong analytical skills, complemented by the ability to give direction, problem-solve, and take on new challenges while paying strong attention to detail.Highly organized with the ability to manage simultaneous campaigns while maintaining attention to detail and accuracy.Deep hands-on experience in building B2B marketing programs using Pardot to help drive highly qualified leads into the sales funnel.Intimately familiar with Pardot lead qualification process (grading & scoring).Knowledge of Account based Marketing.Good knowledge of setting up & managing Salesforce & Pardot connectors.Well versed in best practices for administering Pardot ecosystem. Minimum Qualifications
Solid knowledge of HTML/CSS coding for email3+ years of Salesforce experience.3+ years of Salesforce Pardot experience.Successful candidate will:
Understands how effective campaigns lead to quality demand generationUnderstands how repeated marketing touches will convert prospects to highly qualified marketing leads for a world-class B2B salesforceWork alongside the Senior Digital Marketing Leader, serving as a subject matter expert and administrator of the B2B marketing automation platform What We Offer
We have an incredibly talented group of intelligent, down-to-earth individuals who are committed to developing and manufacturing only the highest quality products. Our mission: “Pursuing a Healthier World by Creating Tomorrow’s Science Today” is complemented by our core values (EXCITE):
Excellence - We believe in solving for root cause. No shortcuts, no “band-aids”.Customer First - We prioritize the experience and outcomes of our customers above all.Integrity - We are honest and accountable, holding ourselves to a high standard of ethical conduct.Trust - We believe an engaged, empowered team begins with a foundation of trust. We trust our team members to make the right decisions and to be driven by and evaluated on results.Entrepreneurship - We encourage smart risk taking. We value novel mistakes in the pursuit of innovation.Fortis provides a competitive salary, success-sharing bonus plan, medical, dental, disability and life insurance, and a 401(k) plan. We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status,