About this role
We are hiring experienced SEO Executive.
Location: Kolkata - Onsite
Experience - 2 years and above
Salary: 15,000 to 25,000
Immediate joiners preferred
Job Responsibilities
Conduct comprehensive keyword research and competitor analysis to identify growth opportunities and improve search visibility.Implement On-Page and Technical SEO strategies, including website structure, metadata, internal linking, indexing, crawlability, and page optimization.Develop and execute Off-Page SEO and link-building strategies to strengthen domain authority and improve organic rankings.Implement GEO (Generative Engine Optimization) strategies to improve brand visibility and discoverability across AI-powered search platforms.Optimize website content for both traditional search engines and AI-generated search results, ensuring relevance, authority, and search intent alignment.Monitor keyword rankings, organic traffic, conversions, and AI visibility to evaluate SEO/GEO performance.Manage and analyze data from Google Search Console and Google Analytics to identify trends, opportunities, and performance gaps.Conduct regular SEO and GEO audits to identify technical, content, and visibility issues and recommend actionable improvements.Prepare SEO/GEO performance reports with key metrics, insights, and recommendations for continuous improvement.Stay updated with Google algorithm updates, AI search developments, SEO trends, and emerging GEO practices.
Requirements:
a) Google Analytics (GA4)
b) Google Search console
c) Google Keyword Planner
d) Ahrefs and SEMRUSH
e) Knowledge in AEO and GEO
f) Screaming Frog
g) Google My Business Profile
h) CHAT GPT or similar tools
Educational Qualification
Graduation in any discipline
Digital Marketing certification preferred
Must have basic English communication skills (at least in writings)