About this role
Trade Marketing Coordinator, Wines & Spirits
Stansfeld Scott (Barbados) Ltd is seeking a highly organised Trade Marketing Coordinator to ensure optimum sales, visibility and promotion of the assigned brands within existing and new trade channels.
Key Responsibilities
• Develop and implement annual Operational Trade Marketing plan for assigned brands
• Translate brand plans into channel-specific executions and develop promotional calendars
• Ensure strong in-market execution and brand visibility, including correct point-of-sale placement, coordinated brand activation and consistent brand standards across all channels
• Work closely with Brand & Sales teams in the development and procurement of point-of-sale materials for assigned brands & ensure stock is adequately managed and controlled
• Manage the allocated trade budgets in collaboration with Commercial Managers, ensuring that all expenses are accounted for and tracked
• Work closely with Sales, Merchandising & Promo teams to ensure that all in-store promotional activities are executed according to plan
• In collaboration with Sales & Merchandising, negotiate placement of permanent & semi-permanent point-of-sale materials
• Monitor and report all competitive activity in the trade for assigned brands
• Coordinate, manage & execute all required Trade Marketing activations for the brands assigned
Requirements
• At least four (4) years FMCG experience
• Experience, understanding and appreciation of brand marketing and social influencing
• Proficient in Microsoft Office applications
• Strong organisational and analytical skills
• Excellent written and verbal communication abilities
• Valid drivers license and access to a vehicle
• A Diploma or Degree in Marketing or related discipline preferred