About this role
As the Senior Growth Product Manager , you’ll lead strategies that drive revenue, user acquisition, product led activation, and market expansion. Working cross-functionally across the product lifecycle, you’ll combine product led growth (PLG) expertise with analytical rigor to help more churches discover, adopt, and get lasting value from our tools, ultimately empowering ministry leaders to serve their churches more effectively. Growth Strategy & Lifecycle Management Define and execute the product growth vision, strategy, and roadmap, with a focus on customer acquisition, activation, retention, monetization, and revenue growth. Own the growth lifecycle from acquisition through activation, engagement, retention, and monetization, identifying opportunities to improve customer lifetime value (LTV). Use market research, customer insights, and competitive analysis to identify opportunities for growth, including new markets, pricing and packaging strategies, monetization opportunities, and strategic partnerships. Translate growth opportunities into clear product strategies and prioritized initiatives that can be executed across teams. Experimentation & Analytics Lead a continuous experimentation program, including A/B and multivariate testing, to optimize onboarding, conversion, engagement, retention, and monetization. Define, track, and optimize key growth and business metrics, using data to understand funnel performance and identify opportunities for improvement. Use product analytics, behavioral data, and customer insights to develop hypotheses, inform decisions, and measure the impact of growth initiatives. Establish a culture of experimentation and data-informed decision-making across the product organization. Leadership & Cross-Functional Alignment Serve as a strategic partner to senior leadership, providing insights into growth opportunities, market dynamics, customer behavior, and business performance. Mentor and coach Product Managers, helping strengthen strategic thinking, product execution, experimentation, and data fluency. Collaborate closely with Growth, Customer Experience, Engineering, and Finance teams to align product and go-to-market strategies and drive sustainable revenue growth. Lead complex, cross-functional initiatives from strategy through execution, ensuring teams remain aligned around clear goals and measurable outcomes.