About this role
As our Senior Web Designer , you will lead Tithely's website design and conversion rate optimization (CRO) efforts to create digital experiences that help churches discover the tools they need to grow and sustain their ministry. By combining exceptional web design with continuous experimentation and data-driven optimization, you'll improve customer acquisition, increase free-to-paid conversion, and help more churches benefit from technology that enables them to simply serve. Conversion Optimization & Experimentation Own the strategy and execution of Tithely's conversion rate optimization (CRO) program across the marketing website and signup funnels. Develop and prioritize a roadmap of experiments using analytics, customer research, heatmaps, and session recordings. Design, build, and analyze A/B tests using VWO, including custom JavaScript and CSS when needed. Define experiment success metrics, evaluate statistical significance, and document learnings that improve future performance. Continuously improve website conversion, free trial activation, and free-to-paid conversion. Web Design & User Experience Design responsive landing pages, product pages, pricing pages, signup flows, and campaign experiences that balance visual excellence with measurable business outcomes. Build and maintain scalable design systems in Figma using components, variants, Auto Layout, and design tokens. Ensure consistency across branding, typography, accessibility, and responsive breakpoints. Build and launch pages in Webflow, Unbounce, and future website platforms as our technology stack evolves. Analytics & Performance Own website conversion performance and regularly report progress against growth objectives. Implement and validate tracking using Google Analytics 4 and Google Tag Manager. Analyze user behavior, funnels, and conversion data to identify optimization opportunities. Maintain strong Core Web Vitals, accessibility standards, and SEO best practices that support both user experience and organic acquisition. Cross-Functional Collaboration Partner closely with Growth Marketing, Product Marketing, Marketing Operations, Product, and Engineering to deliver high-performing web experiences. Manage external agency relationships when needed for design, development, or analytics initiatives. Collaborate with Marketing Operations to ensure accurate forms, tracking, CRM integrations, and lead routing.