About this role
Essential Job Responsibilities:
• Participates in the development of a strategic marketing plan targeted to Employers Commercial and Worker's Compensation. Identifies referral growth strategy, sets referral growth goals, calculates referral forecasts, and creates applicable plans toward increased market penetration.
• Develops specific and measurable marketing objectives; designs, develops, and executes marketing projects based upon agreed objectives.
• Develops a plan with diverse promotional components to increase company visibility; delivers a clear and effective message about the services offered, their benefits, and differentiation in relation to competitors.
• Leads initiatives to help referral sources build and maintain favorable provider relationships.
• Establishes and maintains communication with referring providers, employers, worker's comp and commercial insurance carriers. Acts as a liaison and provides marketing materials to enhance brand awareness.
• Identifies potential business opportunities by contacting potential employer partners; works with internal teams to develop proposals to meet client needs, concerns, and objectives.
• Attends industry functions, such as association events and conferences.
• Informs management of business trends and opportunities to develop new services, products, and distribution channels.
• Performs other duties as assigned.
Education and Experience:
• 3 years' experience business development and/or workers compensation.
• Bachelor's degree in marketing, business administration, or healthcare administration (or equivalent). CSIWCP or similar certification in Occupational Health or Worker's Compensation preferred.
Other Requirements:
• Ability to analyze data and formulate creative solutions.
• Exceptional verbal and written skills; ability to express ideas in a clear and organized manner.
• Ability to work independently within interpretive guidelines, and perform effectively in a fast-paced and constantly changing environment.
• Proven success with B2B and B2C marketing.
• Experience developing and implementing successful brand communication strategies.
• Knowledge of traditional and digital marketing tools, including research methods using data analytics software.
• Must have and maintain a valid Mississippi driver's license and vehicle insurance.
• Must have the ability to work extended hours, as needed.
• Must have the ability to meet the physical requirements necessary to successfully perform required job duties.
• Routinely lifts/carries 20 lbs.; occasionally lifts/carries up to 40 lbs.
• Routinely stands and/or walks more than 4 hours per day.
• Routinely sits for more than 4 hours per day.
(Position is Full Time)