About this role
Job Title: Social Media Manager (Content, Growth & Brand) Job Type: Full-time / Remote Work Hours: PST
Job Overview: We’re helping our client find a Social Media Manager (Content, Growth & Brand) for a fast-growing, founder-led luxury DTC knitwear brand. The company is known for elevated, machine-washable cashmere and modern lifestyle essentials designed for comfort, travel, and everyday luxury.
In this role, you will own the brand’s social media presence end-to-end across Instagram, TikTok, and emerging platforms. You will be responsible for both content creation and performance-driven growth, ensuring social media directly contributes to engagement, conversions, and revenue.
You will sit at the intersection of content, culture, and performance marketing, balancing premium brand storytelling with data-driven creative testing to scale a high-growth eCommerce brand.
Responsibilities:
Own and execute social media strategy across Instagram, TikTok, and emerging platforms Develop and manage a content calendar aligned with product drops, campaigns, and key revenue moments Create, produce, and publish short-form video and static content aligned with platform best practices Develop content pillars including UGC, brand storytelling, product education, styling, and founder-led content Monitor trends and translate them into high-performing content and hooks Collaborate with paid media and growth teams to align organic content with performance goals (CAC, conversions) Identify, manage, and grow relationships with influencers and content creators Engage with the community through comments, DMs, and consistent brand voice management Analyse content performance and iterate based on insights to improve engagement and conversion Maintain a consistent, premium, and elevated brand aesthetic across all channelsRequirements
Must-Have:
4–7+ years of experience in social media, content creation, or digital marketing (DTC, fashion, or lifestyle preferred) Strong understanding of Instagram and TikTok growth and content mechanics Proven ability to create content that drives engagement and conversion Experience working alongside paid media or performance marketing teams Hands-on experience with video editing tools (CapCut, Adobe Premiere, or similar) Strong aesthetic judgment with an eye for premium, elevated brand content Data-driven mindset with strong testing and iteration ability Highly organised and comfortable working in a fast-paced environment Nice-to-Have:
Experience in fashion, lifestyle, or premium consumer brands Background in influencer marketing or creator management Experience in early-stage or fast-growth digital brands Exposure to performance creative strategy for paid social campaigns Experience building or scaling social media systems and workflows