About this role
Your purpose at Stanley/Stella As Brand Manager, you play a key role in shaping and evolving the Stanley/Stella brand across markets, channels and audiences.<br><br>Reporting to the Head of Brand & Communications, you act as the driving force behind the consistency, relevance and impact of our brand positioning. As the number two within the Brand & Communications team, you connect brand strategy with execution, working closely with Product, Activation, Sales and Creative teams to ensure a coherent and compelling brand experience at every touchpoint.<br>Combining strategic thinking, leadership and operational excellence, you will help bring our brand ambitions to life through inspiring campaigns, meaningful experiences, impactful storytelling and authentic sustainability communications.<br><br>You will also lead and develop a team covering Events, PR and Sustainability Communications, fostering collaboration, excellence and continuous improvement. Your role and impact <ol><li><strong>Brand Strategy & Positioning</strong></li></ol><ul><li>Lead the evolution of Stanley/Stella's brand positioning, messaging and guidelines, ensuring consistency across markets, channels and audiences.</li><li>Define and drive the seasonal campaign strategy and omnichannel calendar in close collaboration with Product, Sales, Activation and Creative teams.</li><li>Ensure a strong and coherent brand expression across all customer and partner touchpoints.</li><li>Monitor brand health, market trends and competitive dynamics, leveraging insights to sharpen our positioning and identify new opportunities.</li><li>Regularly engage with customers, partners and industry stakeholders to keep the brand relevant and connected to market realities.</li></ul><ol><li><strong>Events & Brand Experiences</strong></li></ol><ul><li>Define and lead Stanley/Stella's event and experiential strategy across trade shows, brand activations, dealer events and community gatherings.</li><li>Deliver impactful experiences that strengthen brand awareness, engagement and customer relationships.</li><li>Manage budgets, planning, supplier relationships and execution to ensure flawless delivery.</li><li>Establish clear success metrics, measure impact and continuously improve future activations through performance insights.</li></ul><ol><li><strong>PR & Media Relations & Brand Storytelling</strong></li></ol><ul><li>Define and execute an integrated PR and media relations strategy aligned with brand priorities.</li><li>Build and maintain strong relationships with key media, industry influencers and external stakeholders.</li><li>Oversee brand storytelling and content development to strengthen visibility, credibility and reputation.</li><li>Ensure a consistent and compelling narrative across earned, owned and shared channels.</li></ul><ol><li><strong>Cross-Functional Leadership & Operational Excellence</strong></li></ol><ul><li>Act as a key partner across Marketing and Commercial teams, ensuring alignment around brand priorities and business objectives.</li><li>Lead strategic cross-functional projects and initiatives that strengthen brand impact and consistency.</li><li>Build scalable tools, frameworks and playbooks that improve collaboration, efficiency and knowledge sharing.</li><li>Continuously challenge existing ways of working and drive process improvements across the Brand & Communications function.</li></ul><ol><li><strong>Sustainability Communications</strong></li></ol><ul><li>Lead the development and execution of Stanley/Stella's sustainability communication strategy.</li><li>Bring our "Less Talk. More Action." philosophy to life through authentic, transparent and impactful storytelling.</li><li>Ensure sustainability remains a credible and differentiated pillar of the brand experience.</li><li>Collaborate closely with internal experts to communicate progress, commitments and achievements in a meaningful and engaging way.</li></ul><br><strong>Team Leadership</strong><ul><li>Lead, coach and develop a team covering Events, PR and Sustainability Communications.</li><li>Create an environment that encourages collaboration, ownership and continuous learning.</li><li>Support team members in their development while ensuring strong execution and high-quality delivery.</li></ul><strong> </strong><br><strong> </strong> About you <ul><li>Bachelor's or Master's degree in Marketing, Communications, Economics or a related field</li><li>10+ years of experience in Brand Management, Marketing or Communications, ideally within fashion, textiles, lifestyle or purpose-driven brands</li><li>Strong experience in translating brand strategy into impactful campaigns, experiences and communications</li><li>Proven ability to lead complex cross-functional projects and influence stakeholders across multiple functions</li><li>Experience managing and developing teams</li><li>Excellent communication and storytelling skills, with a strong eye for brand consistency and detail</li><li>Strategic thinker with strong organisational skills and the ability to simplify complexity</li><li>Genuine passion for sustainability and purpose-driven business</li><li>Collaborative, entrepreneurial and hands-on mindset</li><li>Fluent in English; additional languages are considered a plus</li></ul>