About this role
Position: New Commercialization Manager Location: Raipur, Chhattisgarh
Position Purpose The New Commercialization Manager is responsible for driving and ensuring a rock-solid platform for robust and successful launches in the region.
Job Responsibilities:
• Develop key insights into crop and segment as well as brand experiences to ensure strong and relevant positioning of the product • Develop through knowledge and understanding of all new commercialization brands for laying out value Plot Demos (VPDs) for Commercial CP portfolio • Active member of launch teams & liaise with Marketing and IFS teams for development of VPD protocol and execution Marcom team on communication concepts • Member of PCT & actively involve from concept creation (L-6) to Launch(L) stage and help in compiling key customers unmet needs and value drivers in key crop and pest segments • Understand growers CTQs and key insights on the grower practices. • Establish KPIs and KPMs of the new product and identify differentiators and delighters and gaps if any • Develop thorough knowledge on NBCAs value in use, positioning and overall competitive landscape • Train the New Commercialisation Assist, Market Ignition Executives and teams • Assist in driving the targeted stakeholder-Grower & channel exposure to the prelaunch products by excellent coordination with the Sales and DG team • Timely submission of LPD reports & data analysis Requirements
Experience and Education:
• Bachelors/Masters Degree in Agriculture/PhD in Agriculture • Experience –5 to 15 years’ experience in CP/pesticides management • Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides) • Excellent verbal and written communication skills • Strong interpersonal skills, critical thinking and problem-solving skills • Strong project management, systems and technical, and time management skills • Solutions approach and Decision making
Knowledge, Skills and Abilities
• Good experience in Field Crops & crop management techniques • Understanding of agronomy and modern crop production; in particular horticultural cropping • Good experience with Agro chemicals (Insecticides, Pesticides) • Good communication -oral and written- in both English and local language. • Excellent interpersonal skills • Objection management skill & Problem-solving ability • Strong commercial acumen, understanding of the margin structure, conceptualizing schemes and articulating