About this role
At Veriforce, we help companies in high-risk industries keep their people, worksites, and supply chains safe and compliant. As a global leader in contractor and supply chain risk management, our SaaS platform simplifies contractor onboarding, credentialing, and compliance while providing powerful analytics and insights. Beyond software, we offer expert support, training, and consulting so our clients can operate with confidence. Together, we’re making workplaces safer every day. The Principal is a critical change agent on the Sales Performance & Execution team. You will own the design and delivery of enablement programs that directly impact seller readiness, adoption, and productivity, equipping our sales organization to perform at their best. This is not a passive content role. You’re building, reaching out, moving towards the gap You deliver with precision. You scope realistically, communicate proactively, and finish strong Your field communications are clear, concise, and action-oriented You sell the change. You understand that adoption doesn’t happen because a feature went live You stay calm and composed. You adapt, prioritize, and move forward Change Management & Field Communications Own the change management strategy for GTM with adoption plans that anticipate resistance, reinforce behavior, and measure outcomes Draft and distribute clear, timely communications to the sales org: newsletters, launch announcements, process updates, policy changes, and more Act as the connective tissue between Sales, Onboarding, CS, Marketing, Product, and RevOps, embedding early to represent the seller’s perspective Represent enablement priorities in cross-functional planning forums; proactively flag risks or blockers Enablement Program Delivery Design and execute enablement programs, inclusive of tools, messaging, onboarding, products, etc Maintain an enablement calendar and program roadmap with clear milestones, owners, and success criteria in partnership with cross-functional stakeholders Support SKO planning and execution in partnership with Marketing Sales Plays & Runbooks Build and maintain a library of sales plays and runbooks covering key motions: new logo pursuit, expansion, competitive displacement, vertical-specific plays; iterate based on data Incorporate MEDDPICC and Veriforce’s evolving sales methodology into all content and coaching