About this role
Senior Manager AI Content Production Workflows About the Team We believe that through sport, we have the power to change lives. To change lives, we must build direct relationships with our consumers. And the best way to create these relationships is through digital. adidas Digital creates the digital future of our brand and business by delivering premium digital experiences centered around our consumers. Our ambition is to build a robust global ecosystem that empowers business units and markets through consistent digital strategy, scalable capabilities, and operational excellence-creating one seamless experience across every digital touchpoint. As Senior Manager, Content Systems & AI Production Workflows, you will be accountable for the strategy, operating model, governance, and measurable impact of generative AI across our content production ecosystem, including eCommerce, retail, social, CRM, and partner channels. You will translate business and production priorities into scalable AI-enabled workflows, define prompting standards and evaluation frameworks, and drive the adoption of production systems that enable high-quality content creation at enterprise scale. This role sits at the intersection of AI technology, content production, and business operations. You will partner closely with cross-functional stakeholders across creative, digital commerce, content operations, production, engineering, and platform teams to develop repeatable, efficient, and compliant GenAI workflows that support both creative excellence and high-volume content creation. Success in this role will be measured not only by creative quality, but by your ability to design scalable AI-powered production systems that increase throughput, improve consistency, reduce production effort, and enable the delivery of content at global scale. The Role This is a leadership role for someone who combines deep expertise in generative AI technologies with a strong unde...