About this role
Experian is seeking a Director of Product Strategy to lead the development of next-generation products and growth opportunities across our Identity, Marketing Data, Audience, and Activation solutions.
This is a highly strategic, market-facing role focused on identifying, shaping, testing, and scaling new product opportunities that unlock incremental revenue and expand Experian into new markets, verticals, and use cases.
Reporting to the SVP Product, you will operate across the full product portfolio working at the intersection of client needs, market trends, and emerging technologies to define what we build next and why.
This is not a traditional product management role. You will focus on innovation, commercialization, and horizon expansion, partnering closely with Product, Sales, Business Development, Data Science, and Engineering teams to bring new ideas to life.
What You'll Do
Drive New Product Innovation
Identify and develop new product concepts that address unmet market needsTranslate client challenges into scalable, repeatable solutionsBuild business cases including market sizing (TAM), revenue potential, and investment requirementsDefine pricing and packaging strategies aligned to customer value
Lead Client-Centric Strategy
Engage directly with advertisers, brands, agencies, and partners to understand their needsBring a strong advertiser/brand perspective to product developmentApply structured thinking (e.g., Jobs-to-Be-Done) to distinguish scalable opportunities from one-off requests
Drive Cross-Portfolio Innovation
Reimagine how Experian's identity, data, and activation capabilities can be combined into differentiated offeringsIdentify whitespace across industries including Retail, Financial Services, Healthcare, B2B, and Automotive and other emerging verticalsIdentify opportunities to extend Experian's capabilities into new verticals, customer segments, and use casesPartner with product teams to transition validated concepts into scaled roadmap execution 8+ years of experience in AdTech, MarTech, or related industries2+ Retail Media experienceExperience working at a brand or advertiser, with a deep understanding of marketer needsStrong knowledge of: o Audience activation and identity o First-party data strategies o DSPs, SSPs, and social platformsAI capabilities that can be embedded within new solutionsExperience developing business cases, including market sizing and revenue modelingProven ability to take new ideas from concept to validated opportunity Benefits/Perks:
Great compensation package and bonus plan.Core benefits including medical, dental, vision, and matching 401K.Flexible work environment, ability to work remote, hybrid or in-office.Flexible time off including volunteer time off, vacation, sick and 12-paid holidays.Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html.At Experian, our people and culture set us apart. We're deeply committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance, development, wellness, collaboration, and recognition, we focus on what truly matters. Our people-first approach has earned us global recognition: World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ 2025 in 26 countries, and Glassdoor Best Places to Work 2024, among others.
Want to see what life at Experian is really like? Explore Experian Life on social or visit our Careers Site.
Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.
Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.