About this role
Work Flexibility: Onsite
What You Will Do
• Own the marketing strategy and execution for assigned key hospital chains and strategic accounts. • Develop and implement 360° account-based marketing plans aligned with revenue and business objectives. • Engage and influence key stakeholders including CXOs, HODs, procurement teams, clinical leaders, and hospital marketing teams. • Identify growth opportunities, white spaces, and opportunities for new product adoption across hospital networks. • Plan and execute CMEs, clinical workshops, product demonstrations, and customer engagement programs. • Create tailored account-specific marketing content, including ROI decks, case studies, executive presentations, and value propositions. • Partner with KOLs and clinical experts to build evidence-based success stories, testimonials, and outcome-driven narratives. • Collaborate closely with Sales, Product, Training, and Service teams to drive account growth and customer engagement. • Track campaign performance, product adoption, competitive activity, and customer insights to optimize marketing impact.
What We Need
• Bachelor's degree in Marketing, Business, Healthcare, Life Sciences, or a related field; MBA preferred. • 6-10 years of experience in Key Account Marketing, Strategic Marketing, Product Marketing, or Account-Based Marketing roles. • Strong understanding of hospital operations, clinical workflows, procurement processes, and healthcare buying cycles. • Experience working with large healthcare chains such as Apollo, Fortis, Max, Manipal, Narayana Health, or similar organizations. • Background in MedTech, Medical Devices, Diagnostics, Healthcare Technology, or Pharmaceutical industries. • Excellent stakeholder management, presentation, content development, analytical, and cross-functional collaboration skills.
Travel Percentage: 60%